Browsing Tag

tool

BlueConic Launches Tool to Assess Organizational Readiness for First-Party Data Future

Online tool provides ‘readiness scores’ based on data confidence, access, and utility, along with detailed steps for how companies can prepare to move away from third-party data The deprecation of third-party cookies and other privacy-first initiatives that restrict the use of third-party data have ushered in an urgent need for companies to provide business users with greater access to first-party data to engage their customers and drive business growth. Yet barely one in 20 marketers believe they’ve tapped…

AI and Marketing Best Practices

Artificial intelligence has been a hot topic for decades, but now, businesses everywhere are finally starting to take notice. AI is not just an interesting concept anymore - it's becoming more and more of a necessity. In this post, we'll talk about how you can use artificial intelligence to help write blog posts and content like never before! Marketing Technology News: MarTech Interview with Armen Adjemian, Co-Founder and CEO at DISQO Let's face it. Everyone wants to write more content, but most people simply don't…