TV ad measurement

Gamut will now provide its advertising partners with always-on ACR ad measurement to help quantify the true reach of video ads served across local TV and OTT Gamut announced the selection of iSpot, the leading real-time TV ad measurement and attribution company as its exclusive always-on connected TV (CTV) ACR measurement provider. Gamut, with its best-in-class OTT product, Gamut TOTAL®, helps advertisers find, target, and engage with local OTT audiences at scale, in every DMA. Gamut will utilize iSpot's unified…

iSpot.tv, the market leader for real-time TV ad measurement and attribution, announced the first-ever business-outcome benchmarking system for TV advertising. The baselines provide TV networks, brands and agencies with reliable, predictable norms for the key performance measures of incremental lift and conversion across 17 industries. iSpot, which was the first to launch deterministic, always-on business-outcome measurement for TV advertising over three years ago, has since established sufficient critical mass of…