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Parks Associates: 76% of US Broadband Households Had OTT Subscription in Q1 2020

OTT consumer research firm finds churn rate for OTT services was 41% in Q1 2020 New research from Parks Associates‘ OTT video research, from a survey of 10,000 US broadband households fielded in March 2020, finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. Sixty-two percent of US broadband households subscribed to a traditional pay-TV service. “The entertainment industry, like all industries, faces an unprecedented situation…

Video Streaming Is Best for Telecom Industries in Delivering Customer Satisfaction

Video streaming expands its lead over subscription TV service in terms of customer satisfaction, rising 1.3% to a score of 76 on the American Customer Satisfaction Index’s (ACSI ® ) 100-point scale, according to the ACSI Telecommunications Report 2018-2019. Subscription TV service sits stagnant at 62, tied with internet service providers (ISPs) for last place among all industries tracked by the ACSI. American Customer Satisfaction Index (ACSI) results for telecom 2018-2019 (Graphic: Business Wire) Among the five…