ZypTV Brings Local Expertise to Streaming TV
Formerly ZypMedia, ZypTV Expands its World-Class OTT Buying Platform, Offering Cross-Publisher Reach and Frequency Management
ZypMedia announced that the Company is re-branding as ZypTV. In addition, the Company is expanding its products and services with both self-serve and fully-managed service product offerings.
The new name, ZypTV, reflects the Company's platform specialization in OTT and Connected TV (CTV), which has experienced explosive growth and has now surpassed traditional TV viewing time. Previously, the…