TV viewing

Total TV usage up 7.8% vs. October – Time spent streaming increased over 10% – Thanksgiving is #2 most-watched day of TV in 2022 Nielsen's latest report from The Gauge, the media measurement company's monthly snapshot of total TV and…
Read More...

Total TV usage up 2.2% vs. September  –  Broadcast viewing jumped nearly 10%  –  Streaming consumption climbed despite slower monthly growth Time spent watching television climbed for the second consecutive month in October according to…
Read More...

Streaming gained 6 share points from 12 months ago, while cable showed the largest year-over-year decline with a loss of 5 share points. In June, streaming captured 33.7% of total television consumption according to The Gauge, Nielsen's …
Read More...

Roku’s ‘The Streaming Decade’ Report shows viewers love streaming content, creating new advertising opportunities Roku revealed the results of its study of UK consumer TV viewing behaviour and preferences. Conducted…
Read More...

New Research Utilizes Artificial Neural Networks, Harnesses Comscore's Massive Television Viewing Database to Quantitatively Assess Influencing Factors Affecting Ad Avoidance Comscore, a trusted partner for planning, transacting, and…
Read More...