Comscore Television Viewing Data Helps Predict Advertising Audience Decline
New Research Utilizes Artificial Neural Networks, Harnesses Comscore's Massive Television Viewing Database to Quantitatively Assess Influencing Factors Affecting Ad Avoidance
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to be collaborating with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify the key variables that may determine advertising avoidance and audience dropoff during commercial airings. The partnership has…