TV viewing

Roku’s ‘The Streaming Decade’ Report shows viewers love streaming content, creating new advertising opportunities Roku revealed the results of its study of UK consumer TV viewing behaviour and preferences. Conducted…
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New Research Utilizes Artificial Neural Networks, Harnesses Comscore's Massive Television Viewing Database to Quantitatively Assess Influencing Factors Affecting Ad Avoidance Comscore, a trusted partner for planning, transacting, and…
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