Banner Before Header
Browsing Tag

Unmetric

Falcon.io Acquires Unmetric, Creating One of the Most Complete, Unified Social Media Management Solutions in the Market

Cision announced that Falcon.io, its social media management division, has acquired Unmetric, a leader in delivering insights from social benchmarking, audience engagement, and content performance. Unmetric delivers public data from leading global brands across social media channels, enabling companies to enhance their content strategy, better engage with their customers, and spend time where it matters, delivering on business objectives and ROI. Falcon.io will integrate Unmetric into their Social Media Marketing…

Unmetric Integrates SoulMates Earned Media Value Index into its Social Analytics Platform

New capabilities enable digital marketers to ascertain the value of paid or organic social and influencer engagement Unmetric, an enterprise solution for branded content analysis and discovery, today announced it has integrated Social Index into its Analyze platform to provide digital marketers a greater understanding of the effectiveness of their campaigns and content. The integration will be available to all users of Unmetric Analyze for branded content published on Facebook, Twitter, YouTube, and Instagram. As…

Unmetric Accelerates Time-to-Insight with ‘Outlier’ Detection for Branded Social Content

New Feature Boosts Social Signal-To-Noise Ratio by Isolating Content That Receives Unusually High Engagement and Curates Posts in a Single Visual Feed Unmetric, an enterprise solution for branded content analysis and discovery, announced new outlier detection capabilities that enable digital marketers to easily identify and mine insights from social content that generates significantly higher than average audience interactions across Facebook, Instagram and Twitter. Outlier detection allows brands to quickly find the…

Unmetric Integrates AI-Driven Social Media Benchmarking Solution into Hootsuite

Integration Empowers Enterprise Brands and Digital Agencies to Manage and Benchmark Their Social Presence against Their Competitors All in One Place Unmetric, an enterprise solution for branded content analysis and discovery, has integrated its AI-driven social media benchmarking solution into Hootsuite, the leader in social media management. The integration will be available to Hootsuite’s Impact, Enterprise and Business Plan customers to help better benchmark their performance against competitors’ social media content…

Unmetric Adds Image Analytics for Branded Social Content to its Platform

New capabilities enable digital marketers to identify the objects and image colors in branded social content that drive the most positive audience engagement Unmetric, an enterprise solution for branded content analysis and discovery, announced new image analytics capabilities that enable digital marketers to identify the most engaging objects and colors in images that they or other brands post on social media. These insights will enable brands to make strategic decisions about the use of specific object tags and colors…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and…

Unmetric Adds Instagram Impressions & Reach Data and Campaign Intelligence to Social Media Analytics Product

Enables Social Media Analysts to Estimate Impressions & Reach of Instagram Posts, as Well as Track and Benchmark Instagram Campaign Performance Unmetric, an enterprise solution for branded content analysis and discovery, announced it added data on Instagram post impressions (number of times a post is displayed) and reach (number of people who saw a post) to its Analyze product. The company also added Instagram Campaign Intelligence to the platform. Analyze for social media analysts is one of three core Unmetric products…

Unmetric Addresses Facebook’s Global Launch of View Ads for all Brand Pages

Social Analytics Company Applauds News as Great for Transparency and Potential Growth in Social Advertising Unmetric, an enterprise solution for branded content analysis and discovery, announced its position and readiness following Facebook’s announcement of its global launch of View Ads, a major step in the network’s ongoing initiative to increase authenticity and transparency for ads run and paid for by brand Pages. Last December, Facebook started testing its View Ads feature in Canada, enabling anyone to see the ads a…

Unmetric Partners With Noggin to Provide Crisis Managers With Actionable Social Intelligence

Partnership Brings the Power of Brand-Focused Social Analytics to Noggin Crisis, an Industry-Leading Crisis Management Application Unmetric, an enterprise solution for branded content analysis and discovery, announced a partnership with Noggin, an enterprise resilience software company that provides risk, crisis, emergency, work safety, and incident management solutions. Hundreds of the world’s largest brands and digital agencies use Unmetric to access insights from the owned channels of over 100,000 qualified brands…