Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By
Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week.
DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and Suitability, Which Will Benefit Brands Worldwide
During a Special Year-End Twitch Weekly Livestream, Twitch Shares Milestones and Moments
This Is the Second Time Gartner Has Chosen HubSpot as the Preferred Outstanding CRM Lead Management System by Business Customers
Try-Before-You-Buy Technology Delivers More Engaged, Pre-Qualified Players to App Publishers
Sony Crackle, a Sony Pictures Entertainment Venture, Is a Free Video Streaming Service Platform. Aided by the Deloitte-Salesforce-Adobe Trinity, Crackle Is Succeeding in Improving Its Subscriber’s Attention Span and Retaining Them
Led by Future Fund, New Enterprise Associates & Goldman Sachs Front Sprout Social’s Series-D Fundraising
Award Celebrates Effectiveness in Leveraging Adobe Experience Cloud to Deliver Exceptional Customer Experiences and Drive Joint Business Value for Clients
Enables Social Media Analysts to Estimate Impressions & Reach of Instagram Posts, as Well as Track and Benchmark Instagram Campaign Performance
Technology Platform for Understanding Audience Across All Devices
Bloomberg Media Group, Bonnier Corp., Vox Media Among Early Adopters
That’s a wrap from us for this week. We will be back with more news next week.