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Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and…

CrossInstall and Google Partner to Bring Playable Instant Demos to Google Play

Try-Before-You-Buy Technology Delivers More Engaged, Pre-Qualified Players to App Publishers CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play Instant. Clicking on the ‘Try Now’ button launches a short…

TechBytes with Bobby McFarland, President at CrossInstall

Tell us how your role, as President and Co-Founder, at CrossInstall and your technology has grown to meet the company and the ad industry’s changing needs. When we founded CrossInstall six years ago, our core business was focused on our Demand-Side Platform (DSP). As the first-to-market with a playable ad unit, we worked on getting our bearings to run those ads through our DSP. Now, we’ve built and optimized thousands of playable ads helping us learn how to be a better partner in playable production. CrossInstall is…

CrossInstall Launches Creatives as a Service to Develop Playable Mobile Ads for Facebook, Google, and Other Platforms

CrossInstall, a provider of programmatic interactive mobile ads, unveiled Creatives as a Service (CaaS), a new unit dedicated to producing high-quality playable ad units across major networks like Facebook, Google UAC, Snap, and others. Now, advertisers can leverage the power of CrossInstall’s highly engaging and custom-designed playable ads to expand their reach to the hundreds of millions of users across the industry’s largest platforms. CrossInstall playables enable consumers to experience an application before they…

Fireside Chat with Anuj Kucheria

Anuj Kucheria talks about his journey in setting up CrossInstall. Know Me... As Chief Revenue Officer at CrossInstall, I lead our business teams, which include three lines of business -- the DSP Performance Business, Brand Sales, and Creative Partnerships -- and ensure they are operating efficiently.With CrossInstall’s massive expansion in the last two years, it is critical we execute a thorough and diverse revenue generation strategy. I’ve worked in the mobile advertising space for over nine years and was able…

3 App Marketing Trends That Will Shape 2018

If anything, 2017’s theme for app marketers changed significantly. The machine learning takeover began, practically anything and everything became trackable, and on-demand turned into the new norm. It’s crucial for advertisers that want to nail their 2018 marketing plan to reflect on the implications of this whole new world. Increased tools and capabilities mean advertisers can achieve more return on investment with less manual work. What every advertiser wants to know is -- how? Advertisers who can answer the…

Anuj Kucheria Named Chief Revenue Officer of CrossInstall

Digital Advertising Veteran Joins Fast-growing Mobile Ad-tech Company to Oversee All Business Teams CrossInstall, a leading creator of programmatic interactive mobile ads, today announced Anuj Kucheria’s promotion to Chief Revenue Officer from his previous role as Vice President of Business Development. At the time of this announcement, Anuj said, "CrossInstall is pioneering a better approach to ads as all the pieces of our business become integrated,” said Kucheria. “Our tech, people, and understanding of the…

Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…