Browsing Tag

User Engagement

User Engagement with Brands Online Remains Low Across All Industries, According to Decibel Benchmark Report

The Digital Experience & Conversion: Industry Benchmarks for 2021 report reveals data and trends over the past year in digital customer experiences—and advice for brands across 11 industries on how to optimize experiences in 2021 Decibel, the leader in digital experience analytics, today unveiled the Digital Experience & Conversion: Industry Benchmarks for 2021 report, which equips enterprises with the insights they need to understand digital customer experience trends so they can optimize their websites and apps…

RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and highly personalized storytelling. Video is a key component of branding exercises, helping…

Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

CleverTap Strengthens Global Presence with Expansion into the Middle East

User Engagement and Retention Leader Drives Momentum in Gulf Cooperation Council Market with More Than 25 Customers CleverTap, a leading AI-powered customer lifecycle and user retention platform, announced its expansion into the Gulf Cooperation Council (GCC) market with more than 25 customers. Fuel delivery application CAFU, leading video streaming platform Shahid, and regional telecom leader Ooredoo are just a few of the new brands leveraging CleverTap's platform to help engage, retain and grow their users. By expanding…

YouTube Marketing Trends for B2B Brands

It might be surprising to know that YouTube isn’t just a clip-sharing social media site. In fact, it ranks as the number two search engine in the entire world after Google. We can say that if you want an effective and robust Digital Marketing strategy for your B2B business then, YouTube should be on your list of sites. Many marketers have this misconception that while videos work well for Marketing directly-to-consumers, they are not effective for reaching key decision-makers at businesses. However, this is truly not the…

Virtuo and Leanplum Partner to Deliver Personalized Mobile Experiences for Car Rentals

Partnership Enables Unified Mobile-First Communication to Improve Customer Relationship and Retention Leanplum, a leading multi-channel customer engagement platform, and Virtuo, the Paris-based mobile-first car rental service, announced that Virtuo will be using Leanplum's unified cross-channel communication platform to deliver consumers a personalized experience for renting vehicles. This partnership will allow Virtuo to engage with its customers across a variety of channels, including push notifications, in-app…

Leading Telecommunications Provider, Telefónica, Increases New User Retention by 50% Using Swrve

One of the world’s largest telecommunications providers improves new user retention, app rating, and user engagement with 1:1 targeting and triggering with Swrve Swrve, the leader in mobile marketing and customer engagement, announced today that Telefónica, one of Europe’s largest telecommunications providers, has used Swrve to increase retention by 50%, boost existing app user engagement by 40%, and inspire valuable app user activity across their mobile campaigns for the Smart Wifi app. With over 300 million customers…

Laying the Foundations for Successful Online Personalization

Rising to the Challenge Personalization is an increasingly important tool for marketers, with Forbes predicting it will be a top marketing trend in 2020. With 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, it is clear that users favor personalized content over traditional. So, why isn’t every brand using it? The truth is that many companies simply don’t know-how. More than half of marketers (59%) agree that they find it difficult to personalize…

MarTech Interview with Gil Bar-Tur, CEO at PubPlus

"The publishing industry has taken monumental steps forward in the past few years, but publishers still need to put their business caps on and focus on content as a product" Could you tell us about your role and journey into technology? What inspired you to establish PubPlus - as well as expand globally? I’ve always been a tech lover and early adopter of new trends. I started out in an elite military unit then made the natural transition to cybersecurity after my service; only later on was I exposed to the online…

Clicktivated Survey Reveals Insights About Consumers’ Ecommerce Patterns, Demonstrating Shoppers Value Simplicity and Purposeful…

Data gathered also reveals insights on social media use, ad preferences, and website browsing habits Clicktivated, an interactive platform that connects viewers to products and information inside video as they watch, announced the results of a proprietary survey on consumers' online shopping and browsing opinions, revealing new insights that can help brands reach target audiences more effectively and increase user engagement and ultimately drive sales. Marketing Technology News: Aviso Named Sales Analytics Leader by G2…

Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising

Client and consumer demand is scaling faster than technical competency, survey reveals To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximately 1000 participants within the advertising and marketing sectors…

Qualtrics Announces New Industry-Leading Data Privacy and Governance Capabilities

New Capabilities Are Prompting Enterprises to Standardize on the Qualtrics XM Platform for Industry Leading Data Privacy, Security, Compliance, and Governance Qualtrics, the leader in Experience Management, announced a new suite of industry-leading data protection and governance capabilities to help organizations comply with the latest global data protection and security policies. XM Controls will allow XM program managers to manage users, permissions, data, compliance, security and costs as they build Customer, Employee,…

TechBytes with Will Federman, Executive Editor, The Tylt

Will Federman Executive Editor, The Tylt Video content truly helps build intimate, long-lasting brand-focused relationships. As the dynamic of mobile-only marketing technology changes, CMOs could well look out for video marketing technologies that increase audience reach and conversion. Will Federman, Executive Editor at The Tylt, provides critical insights on how brands could maximize their ROI from video technologies.Tell us about your journey into technology and the team you lead? As executive editor, I oversee…

Smaato Serves Record Mobile In-App and Video Impressions in 2017

Smaato Mobile Platform Delivers 60% Overall Growth Q4 2017 Over Q4 2016 Smaato, a leading global real-time advertising platform for mobile publishers and app developers, has announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4 2016. The results were published in Smaato’s quarterly report, which offers key insights into the worldwide landscape based on in-depth analysis of the quarter’s ad impressions on the Smaato platform. The report also notes that Smaato…