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Valassis

Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry Performance Metrics

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content. "Consumers want to interact with brands in a more experiential way, relying in part, on…

Valassis Research: Coupons and Discounts Appeal Far Beyond Savings

Consumers Chase Deals to Feel Smarter & Even Buy Fun Things or Experiences Valassis, a Vericast business and the leader in marketing technology and consumer engagement, shares additional proprietary research stemming from its annual Consumer Intel Report, illuminating the impact of promotional messages on consumer behavior, enticing consumers to change behavior, as well as shoppers’ perception of "value." Marketing Technology News: Click4Advisor Launches Browser-based Video Chat Service for Advice Service Industry…

Valassis Survey Analyzes the Growing Power of Influencer Marketing Today

Consumers Weigh in on Impact From Pandemic and Connection to a Brand’s Values Valassis, a Vericast business and the leader in marketing technology and consumer engagement, released new proprietary consumer research, examining the increasing power of influencer marketing in today’s climate. Consumers’ changing patterns due to the pandemic and heightened awareness of social injustice and systemic inequality have resulted in new opportunities for brands to drive a connection with consumers. Since the beginning of the…

Valassis Launches Illumis, Integrating Technology & Media Proven to Accelerate Commerce

Forrester Report Showcases 110% Revenue Increase for Marketers Using Illumis Valassis, a Vericast business and the leader in marketing technology and consumer engagement, introduces Illumis, a transformative marketing platform that combines best-in-class technologies, innovative media and robust intelligence, to enable marketers with the ability to directly tie insights-led strategies to high-performing consumer engagement. Consumers are continuously adapting to today’s realities and developing new interests while…

Valassis Introduces Connected Analytics – Powerful Holistic Consumer & Market Intelligence Solution

Provides Brands Improved Campaign Guidance Amid Rapidly Changing Consumer Landscape Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is launching a new insights-based solution – Connected Analytics – that uniquely combines proprietary data and sales insight to fuel omnichannel marketing strategies designed to maximize ROI and profitability. Through the combination of patented Valassis Consumer Graph™ intelligence, proprietary coupon redemption and permissioned client sales…

Valassis Research: Gen Z – Chasing and Redefining Value in Multiple Ways

New Data Illuminates Fresh Opportunities as Behaviors Shift Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today released its annual Consumer Intel Report, "Chasing Value: The Mind of the Modern Shopper." The annual report examines responses from more than 2,000 U.S. consumers in two separate surveys, noting how their shopping patterns and purchasing decisions have changed within specific categories including food, household goods and health & beauty care products amid the…

Valassis Research Illuminates Shifts in Consumer Behavior During COVID-19

Survey Identifies Appetite to Shop, Opportunities Based on Discovery and Desire to Save Valassis, the leader in marketing technology and consumer engagement, shares new research examining consumer behavior amid the COVID-19 pandemic as states begin to lift restrictions and businesses begin to reopen. These insights provide a powerful understanding of how behavior is shifting, allowing brands to tailor marketing efforts in relevant, compelling ways, driven by current consumer demands. Based on responses from 1,000 U.S.…

Valassis Missing Child Program Gives Hope, Offers Connectivity

National Missing Children’s Day is Reminder of Need to Help in Recovery Efforts Valassis, a Vericast business and leader in marketing technology and consumer engagement, takes pride in its ongoing commitment to help find missing children as National Missing Children’s Day nears – marked each year since 1983 on May 25. One of the program’s goals is to make sure that no missing child is forgotten. Have You Seen Me? ® is a program that started 35 years ago in partnership with the National Center for Missing &…

Valassis CMO Michelle Engle Wins TBJ C-Suite Award 2020

Award Recognizes Marketing Innovation and Career Development Initiatives Valassis, the leader in marketing technology and consumer engagement, announced Michelle Engle, CMO, has been recognized with a Triangle Business Journal 2020 C-Suite Award based on achievements in her recent role as CMO at Valassis. The fourth annual Triangle Business Journal C-Suite Award program honors outstanding C-level executives across industries for their contributions to the local Triangle community in North Carolina. Marketing Technology…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19

Proprietary Solution Draws Rich Consumer Behavior Data on Media Consumption and Interests Valassis, the leader in marketing technology and consumer engagement, released impactful insights from its proprietary Valassis Consumer Graph, aimed at arming marketers with findings that can help them be there for consumers in relevant and timely ways during the COVID-19 global health crisis. As a result of increased work from home and social distancing, many consumers are engaging with more content online and shifting their…

Catalina Launches In-Store Partner Media Network Initially With Insignia, Valassis And Valpak

Unprecedented Open-Ecosystem Platform Will Deliver Greater Value to Retailers, CPG Brands and Shoppers For the first time in its 37-year history, shopping intelligence leader Catalina is providing unprecedented access to its exclusive in-store media network--which reaches 91 million U.S. households--to respected fellow industry leaders who have helped pioneer the consumer products promotions industry. Dubbed the Catalina In-Store Partner Media Network, this unprecedented move will allow companies like Insignia Systems,…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

Valassis Launches Connected TV Solution to Engage Modern TV Consumers

Valassis CTV Offers Personalized, Measurable Advertising With Greater Efficiency Valassis, the leader in marketing technology and consumer engagement, announced a new Connected TV (CTV) solution to help brands engage the modern streaming TV audience by interests, in-market signals and location. With Valassis CTV, brands are able to uniquely serve and measure their ads to drive the ideal consumer to the nearest store. Marketing Technology News: Freshworks Taps Oracle Cloud Vetaran Prakash Ramamurthy as New CPO…

Valassis Uncovers New Motivations Driving Consumer Decision-Making

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement. “Marketers have an opportunity to better connect with consumers by shifting focus beyond the traditional purchasing journey and addressing individual…

Valassis Announced Michelle Engle as Chief Marketing Officer

Award-winning Executive Recognized for Innovation in Marketing Valassis, the leader in marketing technology and consumer engagement, announced the promotion of Michelle Engle to chief marketing officer (CMO). Engle has guided the Valassis brand evolution and go-to-market initiatives for the past year, in addition to helping establish the organization as an award-winning, omnichannel, data-driven marketing services company. As CMO, Engle continues to report to President and CEO Cali Tran, while leading all of Valassis…

Industry Awards Recognize Valassis’ Powerful Leaders

Accolades and Leadership Appointments Highlight Commitment to Professional Development Valassis, the leader in marketing technology and consumer engagement, announced two notable accolades, recognizing the strength of its leadership and demonstrating the company’s commitment to industry excellence. The company also announced the appointees for leadership roles within the Network of Executive Women (NEW). Susan Rothwell, the company’s recently appointed chief revenue officer, received a prestigious Silver Stevie® Award…

Omnichannel Targeting Is All About Effective Data Mixology

Media targeting is a complex art form. Similar to a bartender with limited mixology skills and experience – whose creation does not quite satisfy the palate – it can be difficult for Marketing and Advertising experts to refine the messaging accuracy and consistency needed to reach consumers and drive the highest possible return on ad spend. For this reason, marketers need to ensure their data teams not only have the proper data “ingredients” but also the tools and talent necessary to identify and separate relevant,…

Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth

Proven Leader to Accelerate Data-Driven and Digital Marketing Solutions that Connect Businesses with Consumers Valassis, the leader in marketing technology and consumer engagement, announced the promotion of Cali Tran to president and CEO. Tran will lead Valassis’ growth strategy and go-to-market execution to transform the ways brands connect with consumers and drive the company’s continued success in digital media and marketing. “Valassis is a proven leader in marketing technology and services that is trusted by Fortune…

TechBytes with Michelle Engle, SVP of Marketing at Valassis

Tell us about your role and the team/technology you handle at Valassis. At Valassis, I lead our Marketing organization including brand, product and vertical marketing, events, design/UX, and PR/communications. With everything we do, we are hyper-focused on driving amazing experiences for our clients. Our Marketing approach takes a holistic view of the consumer and our brand, which is driven by the tight connection between visuals, words, and other mediums we utilize.  At Valassis, how do you evaluate the impact of your…