Award Recognizes Marketing Innovation and Career Development Initiatives
Valassis, the leader in marketing technology and consumer engagement, announced Michelle Engle, CMO, has been recognized with a Triangle Business Journal 2020 C-Suite Award based on achievements in her recent role as CMO at Valassis. The fourth annual Triangle Business Journal C-Suite Award program honors outstanding C-level executives across industries for their contributions to the local Triangle community in North Carolina.
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Engle played an instrumental role in Valassis’ brand evolution and go-to-market initiatives, helping establish the organization as an award-winning, omnichannel, data-driven marketing services company. The Valassis Consumer Graph™ , which helped fuel growth and expansion for key client relationships, was developed and launched under Engle’s stewardship. She possesses the unique ability of knowing how to balance the art and science of marketing strategies, coupled with a fluency in deep technology-based innovation. Valassis delivers over 319,000 marketing campaigns annually.
In recognition of Engle’s achievements, she was named interim CMO of Vericast. Valassis is a Vericast company. In her new role, she leads the Marketing strategy for the entire Vericast suite including the business units of Valassis, RetailMeNot, Harland Clarke, QuickPivot and RxSaver.
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“I’m grateful to lead a team of strong, empowered individuals that inspire me daily with their out-of-the-box, strategic and determined thinking,” Engle said. “This award is a testament to the team’s dedication in providing excellent client service through our proprietary, award-winning technology and marketing solutions that benefit our entire organization.”
The award also recognizes Engle’s active role in the development and empowerment of female leaders at work and within the local Triangle community. As an active participant of the Valassis Leadership Mentoring Program and the Vericast Women’s Network Mentoring Program, Engle offers career development advice and guidance to female employees. Additionally, she serves the broader community as a board member of Girls on the Run of the Triangle and a career coach in the University of North Carolina Introduction to Entrepreneurship program.
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