Viber

Partnership Enables Over One Billion Rakuten Viber Users to Access, Share and Play Akazoo Music and Radio Streaming, Globally, Through Popular Messaging Platform  Akazoo S.A., a leading global music streaming platform and technology company announced a global strategic partnership with Rakuten Viber, a global instant messaging, chat and voiceover IP platform. The strategic partnership will enable Viber users to access, listen to and share music, playlists, stations and lyrics from Akazoo through the popular messaging…

Messaging technology is more than mere texting. It supports incredible communicative flexibility, all within a single personalized environment. Be it WhatsApp or WeChat or Viber or Telegram, billions of people are flocking to messaging platforms to exchange images, gifs, video, and audio. And these platforms represent a new means for doing business, rapidly enabling access to myriad other services and applications — setting appointments, tracking shipments, buying gifts, ordering lunch, etc. Brand forays into messaging…

Zephrin Lasker VP, E-Commerce, Rakuten Viber Rakuten Viber has been at the forefront of the mobile commerce wave. We spoke to Zephrin Lasker, VP, E-Commerce, Rakuten Viber, to understand the latest trends in the space and how Rakuten Viber is leveraging consumer data to drive retargeting and how messaging apps are transforming marketing tactics.Tell us about your role at Viber and the team/technology you handle. I head up the eCommerce function at Viber, which is responsible for the messaging app’s native shopping…