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The First Emerging Tech Connector In Vietnam – YellowBlocks – Announces 100 Global Partners In The Unprecedented Tech Cruise

YellowBlocks was founded in 2018 as the first emerging tech ecosystem connector for Vietnam. As the platform for collaboration for AI/ML, Blockchain, Cloud, BigData, IoT, AR/VR.., YellowBlocks is hosting an unprecedented event in Vietnam, The #Elite1010 Emerging Tech Cruise, with key stakeholders in the ecosystem. The event is taking place on July 19th, 2019 on the luxurious Saigon Sensation Cruise at the heart of Saigon. Marketing Technology News: VaaS and USB are Helping to Drive Growth in the Video Conferencing &…

Self-Translating Wine Labels Becoming the New Standard

Wine exporters look to new technology for market growth Clever technology, enabling shoppers to read wine labels written in any language will soon become the standard among savvy shoppers, according to Digital Marketing Specialist Dave Chaffey. Third Aurora, the tech startup led by Chaffey, announced that the technology would be rolled out to their Winerytale platform in 2020. A prototype video, shown on the Third Aurora website, demonstrates the solution for two different…

AR/VR Headsets Return to Growth in the First Quarter As New Models and Use Cases Restore Momentum to the Market, According to IDC

The worldwide augmented reality (AR) and virtual reality (VR) headset market returned to growth after a year of decline as global shipments during the first quarter of 2019 (1Q19) reached 1.3 million, up 27.2% from the same quarter last year. The overall AR/VR market has begun to grow again thanks to a surge in shipments of standalone head-mounted displays (HMDs) and tethered HMDs that helped to offset the decline in the low-end, screenless viewer segment, according to the International Data Corporation (IDC) Worldwide…

Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising

Client and consumer demand is scaling faster than technical competency, survey reveals To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximately 1000 participants within the advertising and marketing sectors…

Why CMOs Should Add Visual Interactive Sales and Marketing to Their MarTech Stacks

With an onslaught of both existing and emerging marketing tools, B2B marketers can easily get stuck in an overwhelming cycle of re-evaluating their marketing technology strategy and MarTech stacks against the next trend. This alone becomes a full-time job and can diminish, instead of enhancing marketing teams’ effectiveness. However, if you are marketing complex products or solutions, it is worth evaluating the addition of a visually interactive application this year. Technologies such as interactive 3D product and…

TechBytes with Lucas Persona, Chief Digital Evangelist at CI&T

Tell us about your role and the team/technology you handle in your current company. My primary role at CI&T is helping my team leverage advanced and emerging technologies in ways that will provide the most significant impact on our clients' businesses. Most of my team's focus is on the role that AI and Machine Learning will play in the future. We also validate other emerging technologies like Blockchain, Internet of Things (IoT), and Augmented Reality/Virtual Reality. How much have the Machine Learning-based…

Outernet Global Worldwide Co-production and Innovation Partnership with Technicolor Inc Paves Way for Future of Immersive Entertainment

Outernet Global has announced a multi-year strategic partnership with Technicolor as they bring to fruition the world's first high capacity, immersive media space to a global city centre. Set to open initially in London in 2020, the multibillion-pound project is a revolutionary step in the creation of location based experiences at iconic destinations. The Outernet is a global network of central city hubs designed to elevate the culture and commerce of the world's great cities through the largest, most immersive digital…

Parks Associates: 8% of US Broadband Households own a VR Headset, While 25% are Familiar With VR Headsets

Industry Report Addresses Evolving Ecosystem for VR, Current Gaming Use Cases, and Challenges to Expand Beyond Gaming A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at approximately one-fourth of US broadband households between 2017 and 2018, with gamers most likely to be familiar with this technology. Among consumers who own or are familiar with VR, 54% use…

5 Ways Mobile is Driving the Next Wave of Technological Innovation

For the last 36 years, mobile has taken the world by storm. As the epicenter for modern communication, mobile has created a new standard for communication, whether it’s person-to-person or person-to-application. Mobile has truly ushered in a new era where everyone expects a highly contextualized and personal experience that grants access to instantaneous information. In order to keep up with these consumer expectations, mobile has become the primary incubator for emerging technologies and the de facto, device agnostic…

New Virtual Human Technology from Talespin Leverages VR and AI for Teaching ‘Soft Skills’

First Platform Demo Simulates HR Use Case, Tasks Trainees with Firing Virtual Character "Barry" Talespin, the leading developer of enterprise XR solutions, announced its new virtual human technology, a virtual reality soft skills training tool powered by artificial intelligence. The software empowers organizations to significantly improve employee learning and development, particularly when it comes to training interpersonal and leadership skills like communication, negotiating and conflict resolution. Leadership and…

Storytelling Pioneer andFormer Snapchat Executive Rylee Jean Ebsen Takes on Director Role at Big Block

Multi-Platform Storyteller with Trillions of Views Under Her Belt Joins Creative Powerhouse and Business Catalyst to Help Brands Re-Imagine Advertising Experiences Big Block, a creative services company, proudly announced the addition of Rylee Jean Ebsen to its creative roster as a Live Action Commercial Director. As a very early Snapchat employee and its most recent Director of Creative Media, Ebsen brings Big Block clients her unique experience producing groundbreaking content including Augmented Reality, VR,…

Adobe Acquires Allegorithmic, the Leader in 3D Editing and Authoring for Gaming and Entertainment

Industry Standard for 3D Textures and Materials Behind AAA Gaming Titles and Award-Winning Movies Coming to Creative Cloud Adobe announced that it has acquired Allegorithmic, makers of Substance, the industry standard for 3D textures and material creation in game and video post-production. By combining Allegorithmic’s Substance 3D design tools with Creative Cloud’s industry-leading imaging, video and motion graphics tools, Adobe will empower video game creators, VFX artists working in film and television,…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has the highest rates of engagement. To understand the intricacies of visual content and make sense of the direction that this industry is moving in, we spoke to Hila Shitrit Nissim, VP Communications, SlidelyTell us about your role at Slidely and the team and technology that you handle. I joined Slidely approximately a year ago to lead marketing and communications. As part of my role, I am…

Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency

"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following."Tell us about your role at The Goat Agency and how you got there. What inspired you to start the company? I am one of the co-founders of Goat and the Chief Storyteller here. My two co-founders and I founded Goat after working together to promote an app, we had spent thousands and thousands of pounds on every marketing channel imaginable. From sponsorships to celeb endorsements,…

TechBytes with Moses Velasco, Chief of Strategy, Socialbakers

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They have a great way to measure their marketing performance on Instagram with Socialbakers. We spoke to Socialbakers' Chief of Strategy, Moses Velasco about the core tenets of their Instagram Analytics Tool.Tell us about your role at Socialbakers and the team and technology that you handle. I am responsible for defining the strategy for Socialbakers. I work very closely with the…

Interview with Chrissie Jamieson, VP Marketing, MarkMonitor

"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset is the most effective way of achieving this."Tell us about your role at MarkMonitor and how you got here. What’s the most fascinating aspect of being a part of an analytics firm? Having worked for several other companies in a variety of marketing roles, I then joined MarkMonitor around 11 years ago to establish marketing in Europe. This saw me responsible for all aspects of strategy,…

The CX of the Future

Customers want deeply immersive experiences that give them a truly authentic connection to the brands they love. From retailers to sports teams to music and beyond, brands of all kinds can secure lifelong customer and fan affinity by delivering creative experiences that drive better engagement. Maximizing customer engagement is critical to the backbone of any brand. Research has shown that consumers are five times more likely to check out products and services from brands they trust, four times more likely to refer brands…

Interview with Myles Peacock, CEO, CreativeDrive

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…