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Walker Sands

Top Seven MarTech Trends of 2018

From Kendall Jenner to Colin Kaepernick, 2018 was an eventful year of controversial marketing campaigns. No doubt you’ve seen a handful of best and worst marketing campaigns of 2018 round-ups already. And now that it’s 2019, we’ll start seeing predictions for the year. But before we move on to those articles, let’s recap the biggest marketing tech trends of 2018. Read More: Top MarTech Series Guest Posts of 2018 Top Marketing Technology Trends         The landscape just keeps growing, and consolidation isn’t happening –…

How Marketers Can Take Advantage of the Holiday Slowdown

December is a notoriously tough month for workplace productivity. And with the holidays rapidly approaching, it can be tempting to relax your marketing technology efforts, but in doing so can put your company at risk of falling behind in the new year. Instead, here are some tips for making the most out of your December: Focus on Building Relationships Just like family and friends, clients like to know their agency is thinking of them at this time of year. Sending creative holiday gifts can improve client retention and…

Walker Sands Grows Leadership Team, Welcomes 3 Agency Veterans as Newest Partners

Erin Jordan, Annie Gudorf and Allison Ward have joined the partnership at Walker Sands Walker Sands, an integrated PR and digital marketing agency for B2B technology and professional services companies, has elevated three senior account directors to the role of partner. Chicago PR leaders Allison Ward and Erin Jordan, along with Seattle team lead Annie Gudorf, were named to the role effective this month. “Walker Sands has nearly doubled in size since we last welcomed new partners to the firm,” said President Mike…