Acquisition strengthens Walker Sands’ ability to help B2B organizations operationalize growth through a connected go-to-market (GTM) operating system
Walker Sands, an integrated B2B growth services agency, announced the acquisition of RevPartners, a revenue operations (RevOps) and GTM engineering firm recognized for its expertise in HubSpot CRM architecture, demand orchestration and managed RevOps services. The acquisition expands Walker Sands’ capabilities across CRM and marketing automation systems, data and GTM operations, helping clients better connect brand, demand and revenue performance.
“With RevPartners, we can help clients unify strategy, systems and reporting to improve decision-making and create more efficient paths to revenue.” – Andrew Cross, co-CEO at Walker Sands
RevPartners is the only firm in the world to simultaneously hold HubSpot Elite Solutions Partner and Clay Elite Studio Partner status. Through deep marketing technology expertise, the firm helps revenue leaders improve visibility into performance and enables teams to act with greater confidence. RevPartners’ work spans system design, workflow architecture, reporting and activation.
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“Too many B2B organizations still operate with disparate marketing, sales and revenue systems, which makes it hard to see what’s driving growth,” said Andrew Cross, co-CEO at Walker Sands. “With RevPartners, we can help clients unify strategy, systems and reporting to improve decision-making and create more efficient paths to revenue.”
Combined with Walker Sands’ Outcome-based Marketing approach, the acquisition solidifies a connected GTM model that extends strategy into the systems, data, operational layers and agentic workflows required to deliver on it. Walker Sands clients gain deeper RevOps and CRM expertise, while RevPartners clients gain access to expanded capabilities across brand strategy, strategic communications, creative, content, media, digital marketing and Salesforce marketing automation.
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“B2B buying journeys are increasingly self-directed and AI-influenced, while at the same time revenue leaders face growing pressure to prove ROI,” said Brendan Tolleson, CEO and co-founder at RevPartners. “Organizations need marketing, sales and operational teams working from the same playbook. Together, Walker Sands and RevPartners are better positioned to help clients build scalable operations that drive measurable growth.”
“Beyond the capabilities match and the many benefits to our clients, we’re excited to work closely with the RevPartners team,” said Cross. “We’ve seen up close the way they approach every challenge with excellence, transparency and collaboration. We look forward to achieving big things together.”
RevPartners will operate as RevPartners, a Walker Sands company.
The acquisition advances Walker Sands’ broader strategy to build the pre-eminent data- and analytics-driven B2B growth services platform. The companies bring together more than 250 employees across strategy, technology, creative, communications and media disciplines.
Following Walker Sands’ recent investment from Mountaingate Capital, this announcement further reinforces the company’s commitment to strategic expansion. To stay up-to-date on continued momentum and perspective on the future of B2B, subscribe to the Walker Sands newsletter.
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