Browsing Tag

webinar marketing

BrightTALK Adds HubSpot Capabilities to Boost Webinar Marketing

BrightTALK Adds HubSpot Capabilities to Help Marketers Succeed with Their Webinar Campaigns HubSpot continues to be the most preferred Inbound Marketing Automation platform among Martech customers. Reason: Phenomenal customer success, and continuous technology innovation with partners. In the latest announcement in Marketing Technology landscape, BrightTALK, the leading content and demand marketing platform used by 7 million professionals, announced that it has joined HubSpot as a Connect Partner with a certified…

Interview with Christine Jacobs Pribilski, VP, Worldwide Marketing, IBM

"Webinars (Casting) are not only a viable format to deliver relevant stories and content across the buyer's journey but also a way to deliver multiple touches in a single event." Tell us about your role and how you got here? As the worldwide leader of performance marketing for IBM Hybrid Cloud, my team and I bring subject matter expertise to our integrated marketing teams to drive more effective (conversion) and efficient (ROI) demand generation.  I’ve such amazing opportunities throughout my career afforded…

Webinar World Techbytes With Sabeh Hassan, Product Marketing Manager, Cloud, Microsoft

Sabeh Hassan Marketing Manager, Cloud + Enterprise, Microsoft The Sydney chapter of the ON24 Webinar World 2018 will feature info-packed sessions from marketing leaders, top brands, and ON24’s own digital marketing experts. Sabeh Hassan, Product Marketing Manager at Microsoft is attending the event. We sat down with Sabeh to understand his expectations from ON24 Webinar World 2018, and the evolution of Marketing Clouds and Data Science in martech.Tell us about your role and how you got here? Over the last few years,…

Webinar World TechBytes with Annie Lei, Chief Revenue Officer, AmpLive

Annie Lei Chief Revenue Officer, AmpLive The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Annie Lei, Chief Revenue Officer, AmpLive to understand how she leverages technology to reach out to…

Webinar World TechBytes with Aaron Dun, Senior Vice President, Marketing, SnapApp

Aaron Dun Senior Vice President, Marketing, SnapApp The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Aaron Dun, SVP, Marketing, SanpApp, to understand how he sees the current situation. . …

Predictions Series 2018: Think of Tech (Not Necessarily AI) to Influence, Empathize, Connect, and Listen at Scale

Joe Hyland, CMO at ON24, On What 2018 Holds For The Martech Community In the age of rapid tech disruptions, we are looking at the genesis of more than one "revolution" in martech. Most marketers are shifting their focus from tech-based targeting to tech-based interactivity with their customers. Customer engagement in the most humane way is the theme for marketers in 2018. Further to our recent coverage in the Predictions Series 2018, ON24 CMO, Joe Hyland chose to dig deeper into what lessons marketers could take from…