Browsing Tag

website analytics

New Google Analytics Brings in Customer-centric Measurement, YouTube Conversions Reports and Much More

The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming…

Unveiling the Truth about the Most Common Digital Accessibility Barriers

We live in a digital world, where everything from work and education to shopping and governmental functions can be done with just a few clicks. The internet has truly changed almost every aspect of our day-to-day lives. Unfortunately, not everyone can enjoy the benefits the internet has to offer. Most people with disabilities are still unable to access the Web. Currently around 10% of the world's population, or roughly 650 million people, live with a disability. The good news, however, is that the demand for digital or…

3 Warning Signs of Client-Side Malware and How to Tackle Them

Have you ever seen a business-intelligence number that you just could not explain? Or no matter how hard you looked for an explanation, there just wasn’t one? As a marketing and e-Commerce professional, this has likely happened to you since so many of the metrics in the e-Commerce world just don’t make sense. Until you realize that you simply do not have visibility on all the things that are happening to your users. Let me give you some insight on things that will make you say “huh! Now that explains it!”…

100K Premium .Cloud Domain Names Released to Partner Sales Channel With New Pricing

Companies around the world can now secure a valuable premium .cloud domain name with new affordable pricing Top-level domain (TLD) .Cloud announced the release of over 100,000 premium domain names with a new pricing structure to their worldwide partner network. These premium domain names are considered highly valuable for branding and marketing purposes and opens new opportunities for businesses to create modern branding and memorable websites. Released on May 6, 2020 at 16:00 UTC, the inventory totaling 103,395 domains is…

Finding it Extremely Hard to Attract Audience to Your Blogs? Answer, SEO

SEO is Search Engine Optimization. But, in the current pandemic-induced lockdown, we can call SEO as 'Stable Employment Opportunities.' For all Content Marketing teams chasing big-website-numbers month after month, the latter will make sense, isn't it? COVID-19 (SARS-CoV2) is wreaking havoc on Content Marketing. B2B Media Publishers are finding it extremely hard to attract relevant readers to their websites even as Video streaming platforms continue to see a daily rise in their traffic and subscribers. Companies spend…

How Can You Use Research to Enhance the User Experience?

As more Marketing strategies focus on delivering an enhanced user experience, research has become increasingly popular. 70% of CEOs see it as a competitive differentiator. Digital strategies can benefit drastically from user insights and, as a result, marketers are able to provide a solution that will work best for their specific target audience. By understanding user behaviors, attitudes and needs you can ensure the success of a digital campaign. With 53% of consumers today feeling that brands are failing to meet their…

Google Bids Goodbye to the Average Position Metric

In advertising, there are several key questions that are always bandied around: how are our ads performing? What’s the ROI like? Are we increasing brand awareness? Marketers using Google Ads have been comfortable responding to these questions, often relying on the ‘average position’ metric but as of 30 September 2019, that metric was fully retired to make way for ‘prominence metrics’, made up of Impression Share and Impression Rate, which have been being phased in since November 2018. In the Digital Age, Why Has Content…

The Reality of Data Bias and How to Make the Most of It

Artificial Intelligence (AI) is chock full of bias. We see it everywhere from bots to recommendation engines. We find bias in website analytics and CRM data. Even AI platforms including Google and Amazon, have been challenged with data bias. It’s practically inescapable. Marketers see AI as the future of consumer engagement for brands. Yet, it’s easy to understand why a brand would be hesitant to risk building consumer-facing AI when consumers are increasingly cognizant of the dangers of data bias. Given that the data…

How Data Quality Affects Good Marketing Decisions

As marketers, we get disappointed and frustrated whenever we launch a campaign that does not really succeed. Most of the time we get emails bouncing back into our inboxes, or worst, we get direct emails being sent back. Having our marketing campaigns backfire is sadly a common occurrence. We all go through this. However, it does not have to be this way. We can now invest all our time, funds and efforts, to high-quality data. Most of us spend years investing in bad quality data. We never really knew how quality data could…

Google Tag Manager Announce ‘Custom Templates’ for Coding-Free Marketing and Analytics

Google Marketers Can Now Leverage a New Set of Features in Google Tag Manager and Tag Manager 360 - It's Called 'Custom Templates' Google has announced a fascinating development for all Google Marketing customers. The new product is called Custom Templates which showcases Google Tag Manager's paradigm shift toward delivering a coding-free experience to all website analytics and website marketing teams. By using Custom Templates, Google users can safely close the gap between IT skills and marketing strategies. In…

Mynewsdesk Acquires Mention to Amplify Real-Time Web and Social Listening Capabilities

Today, Mynewsdesk has announced that it has acquired Mention, a marketing technology company for social media monitoring. This acquisition marks yet another step in Mynewsdesk’s extensive expansion plans with the goal of creating a new global category leader within the real-time web and social listening for SMEs. Mention would amplify Mynewsdesk's technology capabilities with the real-time AI-driven web and social monitoring analytics tool. Mention CEO, Matthieu Vaxelaire will take on a new role within the combined…

Siteimprove Releases New SEO Product

Content and Technical Side of SEO Unlocked with New Tool Siteimprove, a technology company, has launched an advanced Search Engine Optimization (SEO) product module. Siteimprove is a company which helps audit, manage and optimize websites. The ongoing development of the product spells wonders for the Siteimprove Intelligence System, which is the company’s core software suite; since it is now used by 6,500 organizations all around the world. Siteimprove SEO empowers users to audit the search engine readiness of their…