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Workfront

IDC MarketScape Names Workfront a Leader in Worldwide Work Management and Project and Portfolio Management

Workfront also named a leader in Worldwide Cloud Project and Portfolio Management 2019-2020 Workfront, the work management application platform for the enterprise, announced that it has been named a leader in the first-ever IDC MarketScape: Worldwide Work Management and Project and Portfolio Management 2020 Vendor Assessment. According to the IDC MarketScape, work management is a new class of software that has emerged out of traditional task and project management software to address the increasing complexity and speed of…

TechBytes with Gavin Henry, VP of Business Development, Allocadia

Tell us about your role and the team/technology you handle at Allocadia. As the Head of Business Development and Partnerships my focus is determining what the market is doing, where Allocadia fits within the broader martech environment and developing relationships within that ecosystem of key MartTech partners to provide the best outcomes for our common customers. What is the essence of your Partner-Customer relationship? Allocadia is a core part of any marketing technology landscape, we partner with the key vendors and…

Workfront Chooses Allocadia to Optimize Marketing ROI

Workfront Joins Allocadia as a Partner and Customer to Enhance the Performance of Global Marketing Organizations Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced that Workfront, the first modern work management application platform, and a partner since 2014 has joined as a customer as well. Together, the two companies enable marketers to break down silos and create a holistic view of marketing activities end-to-end. Prior to bringing Allocadia into their technology stack, the…

Interview with Todd Owens, CEO, Azuqua

"Marketers have at their disposal an increasing set of tools and technologies that will help to crunch the numbers, but data is usually the bottleneck."Tell us about your role at Azuqua and how you got here? What made you join a martech company? I am Azuqua’s CEO. I started earlier this year and joined a great team that had already built the most powerful cloud integration and automation platform on the market. Azuqua counts some of the world’s leading companies such as Netflix, Airbnb, Proctor & Gamble, HubSpot and…

New Azuqua Connect Partner Program Helps SaaS Companies Quickly Deliver Powerful App Integrations

Own Your Customer’s Integration Experience and Accelerate the Time It Takes to Design, Build and Deploy Tailored Application Workflows Azuqua, a leader in cloud-based business automation, announced the Azuqua Connect Partner Program, which is designed to deliver powerful app integration capabilities to SaaS companies and their customers. SaaS vendors and their services partners can now easily tap into the power of the Azuqua platform to streamline integration, orchestration and automation of key business applications…

TechBytes with Steven ZoBell, Chief Product & Technology Officer, Workfront

Steven ZoBell Chief Product & Technology Officer, Workfront Learning the clear definition of an Ideal Customer is the most critical aspect of understanding any business model. The martech landscape is witnessing a deluge of automation tools for Digital Asset Management (DAM) and Enterprise Content Management (ECM). Therefore, it becomes even more important for marketing teams to understand the Ideal Customer Profile (ICP) of any martech company to gauge if it would fit their budget and tech stack. To better…