Outbrain Helps Publishers Win Back Audiences from Facebook and Google Newsfeeds

Outbrain Helps Publishers Win Back Audiences from Facebook and Google Newsfeeds

A New Digital Experience for Publishers, Brands and Users That Transforms Every Page into an Infinite Stream of Discovery While Providing Publishers with a Blank Canvas with Full Editorial Control

Outbrain, the world’s leading native advertising platform, announced its launch of SmartFeed, an endless feed of content discovery that allows publishers to customize the user experience, improving both engagement and revenue.

Outbrain helps publishers win back audiences from Facebook and Google newsfeeds

Continuing its commitment to unique, personalized content experiences, Outbrain’s launch of SmartFeed has all the markers of quality digital advertising: a blank canvas for publishers to define, a brand-safe environment for marketers, and an infinite feed of digital discoveries for readers.

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“The excitement of flipping each page of a magazine, unsure of what content you’ll discover next, is what inspired Outbrain’s foundation over a decade ago,” said Yaron Galai, Founder and CEO at Outbrain. “We’ve brought that same excitement to digital, replacing flips with scrolls of vertical discovery. Now, the content doesn’t have to end when the article does.”

This smarter feed has already resulted in a 60% average increase in organic CTR and a 40% average increase in publisher revenue.

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SmartFeed not only gives publishers the opportunity to engage readers more intelligently — utilizing all forms of content — from editorial and outstream video to sponsored and native placements, all within a highly visual, card-based design that is modularly flexible. This is also a more creative and user-friendly way for brands to do advertising, with the capability to target specific placements or leverage the carrousel format into SmartFeed, in a brand-safe and mobile-first environment.

A feed experience is how users prefer to engage with content on mobile devices, which led Facebook, Google and Apple to gain momentum.” said Ayal Steiner, VP of International Revenue at Outbrain. “Publishers must rethink the experience users are having on their mobile sites, and Outbrain’s SmartFeed is a technology solution to help publishers on that transition.”

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Outbrain Launches ‘Sphere’ for Unbiased Audience Development

Outbrain Launches 'Sphere' for Unbiased Audience Development

Sphere by Outbrain to Help Publishers Collaborate and Build Direct Connections with their Audiences

Leading premium discovery platform, Outbrain, has unveiled Sphere. Sphere by Outbrain is an innovative audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers while reducing their reliance on Facebook. CNN, Meredith Corporation, Penske Media Corporation and Getty Images are among the premium publishers to have signed on with Sphere as founding members.

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Sphere by Outbrain Would Provide Users with a Diverse Discovery Experience

Sphere by Outbrain is an invitation-only network of premium publishers that recommend and share each other’s high-quality, brand-safe content amongst the members of the closed group. The publishers within Sphere provide users with a diverse discovery experience by presenting the best editorial content from around the web alongside their own editorial content.

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As a result, publishers have a cost-effective way to acquire loyal, high quality and highly engaged audiences that translate to more revenue and more long-term value.

Yaron Galai, Co-founder and CEO of Outbrain
Yaron Galai, Co-founder and CEO, Outbrain

At the time of this announcement, Yaron Galai, Co-founder and CEO of Outbrain, said, “We believe the future of publishing is a return to direct relationships between publishers and audience. Publishers need a better way to build owned audience growth, without relying on Facebook. With Sphere, we are paving a new path in the digital publisher business model to encourage high-quality content that delivers deeper engagement with users.”

Yaron added, “The Sphere experience takes into account the needs of both publishers and users, making it a necessary win-win for all parties.”

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Sphere Rewards Engagement by Financially Incentivizing Longer Visits

A key differentiator with Sphere is in the product economics and revenue model, as the first tool to reward engagement by financially incentivizing longer visits. Via Sphere, Outbrain will be using a new algorithm to help publishers achieve Lifetime Value (LTV) per user by encouraging deeper engagement with content to drive higher-quality visits and increased page views.

Outbrain’s network of premium publishers is uniquely positioned to deliver high-quality audiences and content. Some of the world’s most well-recognized publishers utilize the Outbrain platform including CNN, ESPN, Meredith Corporation, Fox News, The Guardian, The Telegraph, New York Post, Sky News, TF1, Condé Nast, Bild, Orange, and L’Equipe.

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Currently, Outbrain brings personalized, relevant online, mobile and video recommendations to audiences while helping publishers understand their audiences through data. Outbrain serves more than 275 billion personalized recommendations, reaching nearly one billion users every month across the globe.