Anghami Inc. (“Anghami” or the “Company”), the leading music streaming platform and service in the Middle East and North Africa, is now providing users in KSA and UAE a seamless innovative experience by rolling out access to its skills in not only English but also in Arabic language through its partnership with Alexa, Amazon’s smart assistant technology.

Being among the first Arabic and English skills built for Alexa, Anghami aims to deliver a seamless localized music experience in a Khaleeji Arabic voice, as well as in English, embodying the rich Arab culture by optimizing the experience for both its Arabic and English-speaking users.

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These skills offer Anghami users in the UAE and KSA an enhanced interactive experience that allows them to play music that fits their mood, stream their favourite podcasts, listen to religious content and control millions of songs by simply conversing with Alexa using local pronunciations and intonation in both Arabic and English dialects. Customers with smart devices will simply need to connect their Anghami accounts to their Alexa device and start the conversation by saying “Alexa, start Anghami music” and the skill will welcome them providing a wide range of Arabic content available on the platform.

“In recognition of the importance of our Arabic language, this partnership will further enhance the experience for our customers and help to spread our culture worldwide”, commented Elie Habib, Co-Founder and CTO of Anghami. He added, “As part of our continued commitment to elevating the music industry and incorporating leading technology capabilities, we are thrilled to partner with Amazon to bring an innovative experience to our customers in KSA and UAE.”

“We are very excited to team up with Anghami, the region’s leading digital music platform, giving customers access to millions of international and Arabic songs and podcasts. Only by using their voice, customers can ask Alexa to play their favorite songs from the region’s largest music catalog in Arabic”, said Eric Saarnio, VP Devices and Services, Amazon.

On October 14, 2021, Vistas Media Acquisition Company Inc. (NASDAQ:VMAC), a publicly traded special purpose acquisition company (“SPAC”) led by CEO F. Jacob Cherian and co-founders Saurabh Gupta and Abhayanand Singh, and Anghami announced the submission of a Registration Statement on Form F-4 to the U.S. Securities and Exchange Commission with respect to their proposed business combination. The business combination is subject to customary closing conditions, including the approval of VMAC’s stockholders, and is expected to be consummated in the first quarter of 2022. Upon the closing of the business combination, the Company will operate under the Anghami name and is expected to be listed on NASDAQ trading under the new symbol “ANGH”. For more information about the transaction, please visit https://vmac.media/.

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