Annex Cloud, an industry leading customer marketing and loyalty solution provider for brands, manufacturers, distributors and retailers, has been recognized as the 2019 Episerver App Marketplace Technology Partner of the Year. The award recognizes Annex Cloud for its Loyalty Cloud contribution to the Episerver App Marketplace that further increases the value of the Episerver Digital Experience Platform. Annex Cloud was recognized at the annual Episerver Ascend conference held in Miami on October 27-29, 2019.

Annex Cloud customer marketing and loyalty solutions are designed to maximize revenue per user (RPU), increase average order values (AOV) and frequency of purchase, accelerate revenue growth, and retain a brand’s most valuable customers. Annex Cloud was also recently featured in Gartner’s Cool Vendor research for loyalty management solutions. In 2019, Annex Cloud most notably helped D’Addario re-launch their loyalty program on the Episerver platform with a more robust B2B Customer loyalty and customer referral program.

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“Episerver is a true digital experience platform that brings together best of breed content, commerce, personalization and marketing solutions in both B2B and B2C,” says Jeff Herrera, Chief Marketing Office at Annex Cloud. “Annex Cloud customer marketing and loyalty solutions are an ideal fit for mid-market and enterprise customers who are looking to reward customer advocacy and accelerate growth on the Episerver platform.”

This year’s partner awards ceremony recognized partners in nine separate categories with common judging criteria including proof of customer success through partner expertise, platform implementation and project innovation with Episerver solutions. As the first-ever Episerver App Marketplace Technology Partner of the Year, Annex Cloud answered the call to innovate for and generate interest in the new Episerver App Marketplace launched in June 2019.

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“As the saying goes, there’s now an ‘app for that’ in Episerver App Marketplace thanks to Annex Cloud,” said Karen Chastain, senior director of global alliances at Episerver. “The Episerver App Marketplace was received with open arms by the partner community and Annex Cloud showed incredible passion for creating solutions for customers to maximize their business investment, improve customer experiences and extend platform functionality.”

Annex Cloud will continue to further enhance the customer experience for loyalty. In addition, Annex Cloud will incorporate referral marketing such as ratings and reviews and user generated content (UGC) into the Episerver App Marketplace so that clients can easily integrate all Annex Cloud customer marketing and loyalty solutions in a unified platform.

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