Audiense today announced their acquisition of Tweet Binder, a Twitter analytics tool for agencies and marketers. As part of the acquisition, Audiense intends to keep Tweet Binder as an independent product, supporting and developing their roadmap in the years to come.

Since the foundation of Audiense in 2011, Audiense has focused on strengthening its proposition to become the leading platform in audience intelligence.

This acquisition recognises the value of Tweet Binder’s community, which consists of the social media strategists and insights researchers of the future. Tweet Binder is used by a range of clients all around the world, with thousands of hashtags tracked every single day.

Marketing Technology News: MarTech Interview with Shelly Cohen, Head of Business Development, eCommerce, at Wix

Javier Burón, CEO of Audiense, said: “We are thrilled to announce our second acquisition with the addition of Tweet Binder. Over the years, Javier Ábrego has created a spectacular community which represents the audience researchers of the future. Our plan is to keep Tweet Binder as an independent product for the foreseeable future and we intend to support its roadmap to become, alongside Audiense Connect, the most complete suite of Twitter analytics and insights on the market.”

Javier Ábrego, Founder of Tweet Binder, said: “I have been following Audiense’s growth since day one, and I admire so much what the team have achieved over the last decade. Audiense has always been the company that every Twitter platform wants to be, and they’ve always been a leading example for us. We are thrilled to be able to offer more sophisticated analytics and insights solutions for the Tweet Binder community with this acquisition.”

Marketing Technology News: What is Personal Branding — And How You Can Get Started Now