Weekly Podcast About The Power of In-Person Experiences and Events Debuts Featuring Guests from Yext, Dow Jones and SXSW
Bizzabo, the world’s leading end-to-end Event Success Platform, announced the launch of its new podcast Series, IN-PERSON. The first three episodes will air on June 26, at 12:00pm ET, and will feature Lindsay McKenna (VP of Revenue Marketing at Yext), Kira Willner (Executive Director of Brand Experiences at Barron’s Group, a division of Dow Jones & Company) and Hugh Forrest (Chief Programming Officer at SXSW). Each episode of IN-PERSON will explore the origins, perspectives and best practices of leaders – both inside and outside of in-person marketing.
IN-PERSON tells the stories behind the world’s biggest professional events and the leaders who make them happen. Each episode of IN-PERSON will treat listeners to an in-depth conversation between IN-PERSON’s host, Brandon Rafalson, and leaders from companies such as Forbes, Sprint, InVision, plus many more.
“At SXSW, we are passionate about bringing together people and communities,” said Hugh Forrest, Chief Programming Officer at South by Southwest (SXSW). “It’s great having the opportunity to share our values and our approach to events in the hope that it may provide inspiration to others. Given that there are so many more events today than there were 30+ years ago when SXSW launched, I think now is the right time to engage in more conversations around best practices in this industry.”
Marketing Technology News: Chris Torres Writes First Ever Marketing Advice Book for the Tours and Activities Industry
“Podcasts like IN-PERSON are a great resource for professionals in the global events and media industries,” said Kira Willner executive director of Brand Experiences at Barron’s Group, an investment and luxury lifestyle publishing unit within Dow Jones. “In-person experiences are shaping the media and marketing landscape, and it’s an honor to have been one of the first guests on the show.”
Bizzabo, which has more than doubled its revenue in the last year, is already working with event leaders such as INBOUND, SaaStr, Forbes, Gainsight, Drift and many of the world’s most impactful professional events. The company’s data-powered technology enables enterprise and mid-market organizations to unlock the full value of events. By making it easier to create, manage and execute every aspect of the event lifecycle, the platform helps companies maximize ROI for their event marketing strategies.
Marketing Technology News: Taptica International Rebrand Reflects Video Advertising Leadership
“A recent study conducted by our team shows that 84 percent of C-suite level executives at leading companies believe in-person events are a critical component of their company’s overall success,” said Alon Alroy, Co-Founder and Chief Customer Officer of Bizzabo. “This further strengthens our belief that in an increasingly digital world, person-to-person exchanges are key for a winning marketing strategy. Our new podcast series, IN-PERSON will explore the viewpoints of leaders, across many different industries on their in-person marketing strategies, creating a touchstone of best-practices for marketers looking to stay one step ahead of the competition.”
Marketing Technology News: SEMI Teams with Cornell University to Accelerate Technology Development Using Machine Learning and AI