Early test results show 41% increase in viewability, 33% increase in impressions, 25% increase in RPM, 20% decrease in CLS scores
Leading AI technology SaaS company, Browsi LTD, has announced a collaboration with Magnite, the world’s largest independent omnichannel sell-side advertising platform (NASDAQ: MGNI.).
Browsi will be the first third-party to launch within the Magnite Demand Manager Control Center. The Control Center is Demand Manager’s hub for Prebid modules, making it easier for publishers to add and test third-party vendors to help grow revenue. This will enable publishers using the Demand Manager Control Center to leverage Browsi’s Lite solution to manage a personalized AI-based ad experience in one place, helping to increase revenue and improve UX.
“Together with Magnite we are enabling a reality in which publishers are in the driver’s seat: calling the shots, defining 100% of their ad layouts, personalizing ads per individual user and doing it all through one intuitive dashboard. It’s truly a game-changer and we are thrilled to collaborate with such a Tier-1 platform,” said Sarah Ruxin, SVP Revenue & Operations, North America, Browsi.
Marketing Technology News: Pega Named a Leader in Real-Time Interaction Management by Independent Research Firm
Without additional development work, additional contracts, or billing arrangements, publishers will gain access to AI-driven features enabling them to find the best placements for their ads, optimize ad layouts to perfectly fit each individual user and drive immediate results.
Browsi Lite offers features such as Highly Viewable Incremental Ads, UX-Driven In-View Ad Refresh, Real-Time Viewability Prediction and more to provide Magnite’s Demand Manager clients with additional tools for maximizing revenue and UX.
Publishers are already seeing positive outcomes during beta testing, including a 41% increase in viewability, a 33% increase in impressions, a 25% increase in RPM and a 20% decrease in CLS scores.
“We are committed to helping our clients succeed. Our collaboration with Browsi empowers them with innovative capabilities to help address many of their priorities, including increased RPMs and viewability, improved Core Web Vitals scores, optimized user experience, and more. We look forward to seeing this collaboration make a true impact,” said Ashley Wheeler, SVP, DV+ Publisher Revenue, Magnite.
Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel