Creatd, today announced the debut of its NFT (non-fungible token) art, with an initial release featuring six works of NFT art from the OG Collection. The OG Collection is a library of over 150,000 photographs, illustrations, videos, and other media content originating from the archives of Bob Guccione, once the CEO of General Media and owner of publications including Penthouse, Viva, OMNI, and Longevity.
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Creatd’s co-CEO and founder Jeremy Frommer said, “Today’s announcement is part of a strategic initiative first introduced in April of this year. We’re thrilled to feature some of the exceptional pieces from the OG Collection by bringing it into the NFT space. These pieces are showcased through OG Gallery, Inc., which maintains a licensing agreement with OG Collection, LLC.”
The assets of OG Collection, LLC, which is wholly owned by the Company, were preliminarily valued in 2016 at between $6-8 million, excluding licensing and copyright opportunities.
Beginning today, the Company has made its first six NFTs available for purchase via auction through Rarible, with the auction set to open today, September 22, 2021 at 10:30 AM EST, and close on September 30, 2021 at 11:59 PM EST.
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Building upon today’s initial NFT debut, the Company has also announced that it has entered into a strategic partnership with NetObjex to pursue the development of a proprietary NFT marketplace. The platform will utilize blockchain technology to facilitate the marketing, trading and sale of digital artwork, collectibles, and other media content. NetObjex is a premier technology company in the digital asset space, and is supported by Liberty City Ventures (LCV), a leading blockchain technology-focused venture capital firm.
Commented James Lang, Managing Director at LCV, “We are excited to have our portfolio company, NetObjex, embark on this new endeavor with Creatd to develop their bespoke NFT marketplace. In the future, NFTs will be the dominant mechanism to own and control intellectual property allowing artists and collectors to buy, sell, lend, lease, and license digital content. NFTs represent the newest opportunity for creators to utilize the power of technology to showcase their passions.”
Creatd Co-CEO Laurie Weisberg added, “Today’s announcement marks an important step forward toward delivering on our NFT strategy. While Creatd’s first NFT release celebrates the legacy and artistry of the OG Collection, we look forward to expanding this initiative with future collaborations that will support our wider creator community.”
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