Audience insights platform DISQO announced its sponsorship of the TMRE Connects Brand Insights Summit series. At the event which will be held virtually on April 21, 2021, Armen Petrosian, co-founder and CMO of DISQO, will have an intimate conversation about brand purpose with Ivan Pollard, global CMO of General Mills.
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“The Summit is where big brands share breakthrough ideas and demonstrate their deeper vision to be a driving force for good. DISQO was built with a purpose-led approach as we innovate ethics-based technologies for consumer data and insights. Thus, we’re proud to help bring these stories to the industry,” Petrosian said. “My conversation with Ivan is a chance to hear how one of the most successful brands in the world thinks about its purpose with people. I look forward to learning more about how research drives purpose in Ivan’s brand building efforts for General Mills.”
Hosted by Informa PLC, TMRE Connects: Brand, Insight & Innovation is a client-side only quarterly meet-up where brand and research leaders discuss how to leverage customer insights to fuel innovative new ideas.
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