Koh Will Lead Experian’s Product Management Team to Continued Success
Experian announced that EK Koh has joined the company as senior vice president of product management for Global Identity & Fraud Solutions. In his new role, Koh will help Experian achieve its goal to drive growth and become a global leader in identity authentication.
“Being able to resolve, identify and accurately recognize customers is the key to many areas of business including fraud prevention,” said Steve Pulley, executive vice president and general manager of Global Identity & Fraud Solutions at Experian. “We are committed to ensuring our solutions help our clients best optimize how they keep their customers safe whilst delivering a great customer experience for them. I’m confident that EK’s product management leadership will be a tremendous asset to our team.”
EK brings more than 20 years’ experience in product management leadership. He was most recently chief product officer for LiveRamp, and prior to that chief product officer of Optymyze, where he was responsible for their cloud-based sales performance management solutions. Before Optymyze, he held various product management and marketing roles at other technology firms including IBM.
Marketing Technology News: Plyzer Technologies Inc. Signs ISDIN as a New SAAS Customer for Its Plyzer Intelligence Platform
“Advances in identity and artificial intelligence technologies enable new ways to authenticate users while improving the user experience,” said Koh. “I’m excited to join Experian to help ensure our products continue to offer the most innovative and best in class solutions.”
According to recent research from Experian’s Global Fraud and Identity Report, consumer confidence grew from 43 percent to 74 percent when physical biometrics was used to protect their accounts. The report also found that 74 percent of consumers cited security as the most important aspect of their online experience, whereas 72 percent said they would be willing to go through a more thorough enrolment process at account opening if it meant easier access to their accounts later on.
Marketing Technology News: Smart Communications Announces Acquisition of Intelledox
Experian offers identity verification capabilities specifically designed to deliver comprehensive online fraud management that can be deployed quickly, so companies can identify fraudsters better and stop fraud attacks before they happen. All our fraud and identity services are available through the Experian CrossCore platform. The open platform has been designed to help you with the ever-changing, complex and challenging world of fraud prevention.
Marketing Technology News: The Keyes Company Adopts New Adwerx Enterprise Automated Retargeting Product