Forsta Announces 2021 AIR Award Winners, Recognizing Achievement in Insight and Research

Global awards program celebrates excellence and innovation in the global Market Research and Insights industry

Forsta, the leading Customer Experience and Research Technology company, is announcing the winners in its fourth annual Achievement in Insight and Research (AIR) Awards.

The annual awards recognize winners across three categories – Agency, Project & Innovation and Professionals – and celebrates organizations and teams innovating and breaking new ground in Market Research, driving the future of the global insights industry.

“As the research industry advances, there’s a noticeable shift towards an emphasis on the human element, with increased focus on behavioral insights, emotion intelligence and advanced social listening, as well as new developments in data visualization to bring insights stories to life,” commented Kyle Ferguson, CEO at Forsta.

“It’s with great pleasure that, on behalf of everyone at Forsta, I am able to congratulate all of our winners. We are proud to partner with them as they continue to deliver innovative research approaches and influence the insights industry.”

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The 2021 AIR Awards winners are:

  • AIR Agency: These agencies are driving the future of the MR market by designing and implementing new approaches, often breaking new ground in the merging of Market Research, Insights and Voice of the Customer.
    • Judges Choice Winners: Azurite Consulting, FiftyFive5, E2E Research Services
    • Standard Winners: Beehive Research, Course5 Intelligence, Fifth Dimension Consulting, KPMG, Meridian West, NielsenIQ China, Owl Solutions, Pureprofile, Sprout Strategy, TehriHills Consultancy Pvt. Ltd., Vivisum Partners
  • AIR Project and Innovation: This award recognizes individual projects undertaken for an end client that demonstrated exceptional application of methodology, innovation, or highly impressive results that have had a significant impact on the client’s business
    • Judges Choice Winners: Advantage Group International, Inc., Bright Marketing Research, Fifth Dimension Consulting, Walnut Unlimited
    • Standard Winners: Beehive Research, BVA Doxa, FiftyFive5, Fine Research, Giraffe Insights, KPMG, NielsenIQ China, Sprout Strategy, TehriHills Consultancy Pvt. Ltd., Userneeds, Walnut Unlimited x Agile PACKMASTER, Yonder Data Solutions
  • AIR Professionals: These MR professionals are having an impact not only on their business, but on the industry as a whole, either by driving new thinking, taking new approaches, or harnessing new technologies.
    • Judges Choice Winner: Annie Pettit – E2E Research Services
    • Standard Winners: Maulik Sheth – Course5 Intelligence, Daniel Nosti – Culturati Research & Consulting Inc., Angela Lau – Delvinia, George Zdanowicz – Enhance Research, Jayant Abhishek – Fifth Dimension Consulting, Brian Li – NielsenIQ China

This year’s Forsta AIR Awards judges are leaders who bring a wealth of industry knowledge to the award evaluations. The judging panel included: Fiona BladesPresident and Chief Experience Officer, MESH ExperienceShannon DanzyDirector, Research and Strategy, WeAreRally; Simon Chadwick, Managing Partner, Cambiar Consulting; Natalie SamuelCo-Founder/Director, Colour of Research; and Kristin LuckFounder/Managing Partner, ScaleHouse.

“The quality of submissions was fantastic,” said Fiona Blades. “I loved seeing the ingenuity shining through, pushing the boundaries with technology and truly answering client and business needs. It was clear that through partnering with Forsta these companies had been able to make step-changes in their businesses. The awards are great to demonstrate case studies that show how to harness technology. Well done to all the winners!”

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