Browsing Tag

Behavioral Insights

MarTech Interview with Mark Elliot, CMO at BioCatch

"The beautiful thing about behavioral insights is that they can be applied to so many applications and industries. We are always talking to players in other sectors and are ready to innovate…trust me, we are just getting started!" Hi, please tell us about your journey into technology and how you started at BioCatch? Prior to joining BioCatch I spent my career at large organizations within the financial services industry – Capital One and TIAA to name a couple. I ran a digital/direct banking business as well as led…

DNA Behavior Launches New Coach, Consultant, Trainer Products With Accessible Price Points

DNA Behavior International, which provides real behavioral insights for real results in real-time, is releasing two new products targeting business coaches, consultants, and trainers. "The prevailing model requires business coaches, consultants, and trainers to pay-per-use to leverage behavioral discoveries on behalf of their prospects and clients, and that cost can easily run $100 per person," says Hugh Massie, Chairman & CEO of DNA Behavior. "So we created these packages so pros can offer key facets of our 'Business…

Gongos & DISQO Partner to Transform Digital Behavioral Insights

Gongos, Inc., a consultative agency focused on driving customer centricity for Fortune 500 companies, and DISQO, a Los Angeles-based audience-first insights platform, announced a partnership to offer organizations a fully agnostic digital consumer view of brands and their category. This partnership enables the targeted analysis of a wealth of unstructured data while providing a clear path toward greater brand health and growth. Marketing Technology News: MRM Commerce Achieves Magento Commerce Specialization DISQO’s…