Fujitsu and Personetics Announce Partnership to Accelerate Japan’s Financial Digital Transformation

0 634

Personetics’ AI Technologies to Play a Key Role in Delivering New Personalized Banking Services Through a New Cloud Service for Fujitsu’s Finplex Financial Services Brand

Fujitsu Limited, Japan’s leading information and communication technology (ICT) company, and Personetics, the global  provider of AI-powered personalization and customer advocacy solutions used by the world’s top banks, announced a new partnership that leverages Personetics’ cognitive AI recommendation engine for Fujitsu’s new personalized banking cloud service for its Finplex range of SOE solutions. This new offering draws on the technological expertise of both partners to deliver new personalized service experiences for users in the rapidly growing fintech space, with an anticipated launch date for availability in Japan during FY2020.


With the ongoing digital transformation of the financial services industry and increasing diversity throughout society, the need to provide personalized financial advice tailored to users’ individual lifestyles continues to grow. To address this burgeoning demand for customized digital financial service experiences, Fujitsu and Personetics signed a Reseller Agreement that will ultimately result in the delivery of a new financial cloud service for Fujitsu’s Finplex range of SOE solutions. The service will offer personalized banking services ideally suited to the needs of users and businesses in Japan.

Marketing Technology News: Marketing’s Diversity Equity, and Inclusion Playbook

Under the partnership agreement, Fujitsu will lead a wide range of tasks including service production, cloud service platform operations and maintenance, while Personetics will provide the self-driving finance platform with an extensive library of financial insights, automated financial programs, and a rich customization environment, all based on its cognitive AI engine. The sales target for the first year of Fujitsu’s new financial service is set for hundreds of thousands of bank customers.

Comments from the Partners

“We are committed to providing personalized banking solutions to a wide range of Japanese financial institutions, and are thrilled to have Personetics’ advanced technology and expertise powering our service,” said Tooru Hashimoto, Head of Systems Unit I, State Infrastructure and Finance Business Group, Technology Solution Business of Fujitsu. “We will continue to proactively partner with best-in-class fintech companies in order to offer all of the technologies critical to Japan’s financial digital transformation.”

Marketing Technology News: TechBytes with Mike Anderson (Tealium) and Momchil Kyurkchiev (Leanplum)

“We are tremendously excited about our partnership with Fujitsu,” said David Sosna, CEO and Co-Founder of Personetics. “There has been enormous growth in demand for personalized banking solutions worldwide, with numerous American, European and Asian institutions already implementing Personetics technologies. In Japan, Fujitsu is our reseller partner as they are a trusted general IT vendor and we are confident this will ensure increased exposure and the smooth integration of our solutions in this market.”

Marketing Technology News: Frost & Sullivan Ranks Vonage as a Leader in Growth and Innovation in the 2019 CPaaS Radar

Leave A Reply

Your email address will not be published.