Global Digital Security Company ESET Launches New Brand Identity and Tagline: Progress. Protected.

As ESET North America grows, new branding reaffirms company commitment to protecting technology

ESET, a global leader in digital security, today announced its new branding with the tagline “Progress. Protected.” For more than 30 years, ESET has been watching technology progress, change people’s lives and transform the way people do business every day. The new visual identity and tagline will represent the role ESET has played in the progress that digital technology has enabled and in keeping people safe and secure online. The company’s rebranding comes following increased investments and growth in ESET North America.

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This new branding will be supported with a fully integrated multi-year campaign. With digital, video, print and Out-of-Home (OOH) advertising, ESET will celebrate progress within technology by spotlighting champions of progress, innovative thought leaders across a range of fields who will provide their own inspiring insights on what progress in technology means to them and how it’s helping to change the world for the better.

“ESET has long been recognized around the world because we place great importance on the technology, research and corporate responsibility initiatives that we pursue with our colleagues, customers, partners and the communities in which we operate,” said Brent McCarty, President, ESET North America. “This commitment has spurred our growth and momentum. We are excited to announce our new branding and a new campaign that shows our dedication to innovation by highlighting great thinkers across the world and drawing attention to the way their unique expertise is protecting progress and changing the world for the better.”

ESET is introducing the concept of “Progress. Protected.” and its first four champions of progress through a series of high-level brand films shot by Academy Award nominated documentary filmmaker Hubert Davies. These thought leaders’ insights will be brought to life with powerful, bespoke illustrations created by four top-class artists: John TomacJun CenMarcellus Hall and Bruno Mangyoku, and executed through digital, print and OOH advertising.

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