Global Report Finds IT at the Forefront of Sustainability Efforts, but Lacks Proper Tools and Expertise

OpenText reveals companies are embracing sustainability in IT, but are in the early stages

A report commissioned by OpenText, the information company, released finds that IT departments are playing a major role in achieving corporate sustainability objectives and cited the lack of innovative tools and expertise as primary challenges they face in meeting those goals.

The 2023 State of IT Sustainability Report, conducted by Dimensional Research, found that 97 percent of companies have adopted or plan to adopt sustainability initiatives, but it is still early for adoption as only 42 percent of organizations are just beginning the journey towards environmental responsibility.

Marketing Technology News: Microsoft Unveils New Generative AI and Data Solutions Across the Shopper Journey, Offering Copilot Experiences Through Microsoft Cloud for Retail

New IT Sustainability Report found 97% of companies have adopted or plan to adopt sustainability initiatives.

“The sustainability movement is in the early days, with IT taking the lead in most cases. However, this report’s findings also show that companies are serious about making it a high operational priority,” said Muhi Majzoub, Chief Product Officer, OpenText. “Sustainability is proving to be more than a popular social cause. There are solid business reasons pushing it: efficiency, cost savings, regulatory compliance. Because it is a ‘win-win’ scenario for all, sustainability is now a part of the decision-making process at most companies.”

Implementing IT sustainability initiatives can bring several obvious benefits to enterprise organizations whether it is in cost savings, resource efficiency, risk mitigation or regulatory compliance. However, there are other less obvious benefits such as innovation in product design, process efficiency or technology adoption that ultimately could lead to new revenue streams or market opportunities, all brought through the pursuit of sustainability.

Yet, for all the incredible business benefits of IT sustainability, it is not without its challenges. The report highlighted challenges and weak areas for sustainability. The biggest among them was obtaining the proper tools to implement these initiatives. Only 51 percent reported using software to help track their IT carbon footprint, with Europe outpacing North America in the adoption of tracking software. The lack of expertise was the second biggest challenge according to 46 percent of respondents, underscoring the need for education and skill development in sustainable IT practices.

Marketing Technology News: MarTech Interview with Karen Ng, SVP of Product and Partnerships at HubSpot

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.