Globo, South America’s Largest Media Company, Selects Veritone to Provide Automated Search and Discovery for Sports Content

Veritone partners with Google Cloud to deliver its aiWARE platform to the Brazilian broadcast giant to create and utilize contextual data layer for rights-held sports assets enabling monetization of thousands of hours of content per year

Veritone, Inc., creator of aiWARE™, an expansive Enterprise AI platform, today announced that Globo, South America’s largest media company, has selected Veritone aiWARE to provide automated search and discovery for its +2,800 hours of annual sports content. Running on Google Cloud’s platform, Veritone aiWARE enables Globo to quickly and easily discover its digital media clips and sports moments for use in highlight reels, films, documentaries, social posts and more, eliminating wasted costs and reducing time spent with internal resources performing manual searches.

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“We needed a proven, scalable and reliable system that would enable us to create a contextual data layer for Globo’s rights-held sports assets and index thousands of hours of content per year for better searchability”

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Globo controls the leading broadcast television network and the leading pay-TV programmer in Brazil, as well as a diversified group of music content companies. It also has a strong presence in the digital content and multi-platform content distribution business.

“We needed a proven, scalable and reliable system that would enable us to create a contextual data layer for Globo’s rights-held sports assets and index thousands of hours of content per year for better searchability,” said Marcelo Fontana, Globo’s product manager of Media and Entertainment solutions. “Globo selected Veritone aiWARE for its flexibility to run multiple AI models on each piece of content within a secure, network-isolated environment. Recognizing Veritone as one of the biggest companies in enterprise AI software, services and applications, we trust its AI solutions to help Globo address current and future challenges, efficiently and at scale.”

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Veritone will partner with Google Cloud’s services team to deliver a combined solution to Globo. The two companies will together leverage multiple AI models to perform video and image optical character recognition, facial recognition, transcription, translation and other models to build comprehensive, searchable metadata describing many aspects of the content—from text on screen, player faces and names, team logos and names, words spoken, date/time correlations and more. The metadata will then be stored in an integrated archive management platform for later search and discovery.

“We are proud to work with Veritone to ensure the highest level of security and performance for Globo on the Google Cloud platform,” says Kip Schauer, Global Head of Media and Entertainment Partnerships at Google Cloud. “By running Veritone’s applications in Google Cloud, combined with Google AI and machine learning products, large organizations like Globo are able to seamlessly integrate solutions to power workflows that drive revenue and efficiencies. They also reap the benefits of discovery and assessment tools that can help them understand the cost benefit of moving to the cloud, then execute using Google’s broad portfolio of migration solutions.”

Veritone’s Enterprise AI platform, aiWARE, is the foundation upon which Veritone has helped customers build enterprise-scale AI solutions. Working with hundreds of customers and partners including the world’s biggest brands, Veritone enables organizations to run more efficiently, accelerate decision making and increase profitability.

“As we embark on our first Google Cloud implementation of aiWARE internationally, this is an exciting time for Veritone and our customers,” says Veritone President Ryan Steelberg. “Particularly with Globo recently signing a massive three-year deal with the Brazilian Football Confederation, the opportunity to partner couldn’t have come at a better time. Veritone’s AI-powered solutions have been designed to drive digital transformation for leading media and entertainment companies including studios, networks, broadcasters and sports organizations. By automating and simplifying content accessibility, searchability, distribution and analysis, Globo can discover and share content in a way that dramatically improves operational efficiencies and generates new revenue streams.”

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