GoTo’s rebrand celebrates a new, unified portfolio combining IT support and communication solutions built for SMBs

GoTo, a leading provider of flexible-work software including GoTo Connect and GoTo Resolve, is pleased to announce that the International Awards Associate (IAA) has named the company a winner of the 2022 MUSE Creative Awards. GoTo takes home the Integrated Marketing—Company Branding Platinum award for its complete brand relaunch in February of 2022. The rebrand went beyond a new company name and logo as it introduced the only unified portfolio on the market offering both IT support and communication solutions to small and midsize businesses (SMBs) in a single, simplified application.

GoTo’s rebrand celebrated the company’s committed focus to SMBs through product innovation and ease of use to bring enterprise-grade software to historically underserved SMBs. GoTo brings a unified administrative system and converging user experience for GoTo Resolve and GoTo Connect, GoTo’s two flagship products, making it the only of its kind offering support and collaboration products catered toward the SMB. GoTo Resolve and GoTo Connect provide SMBs with the tools they need to make IT easy, anywhere. GoTo Resolve offers a premium IT management service, allowing flexibility for small businesses to provide world-class remote access to IT support with a zero-cost option, making zero trust security attainable for businesses of any size. GoTo Connect brings together GoTo’s collaboration solutions including cloud telephony, meetings, messaging, training, and contact center capabilities.

Marketing Technology News: Experience a New Level of Accuracy in Your Cost Aggregation

“It’s an honor to see GoTo’s rebrand efforts receive the Platinum award, and a credit to all of the hard work our team put in to create the biggest launch in our company’s history,” said Jamie Domenici, Chief Marketing Officer at GoTo. “As the working world changes, our mission to empower small and midsize companies with flexible work technologies continues. I’m looking forward to GoTo being the best possible partner for SMB IT teams as we experience this exciting new chapter in our company’s history.”

The MUSE Awards is made up of a series of competitions, which are open for participation around the globe. These awards are hosted by the International Awards Associate (IAA), who aims to promote excellence in various creative and design industries by providing professionals a platform to compete against their peers. Having received over 6,000 entries from all over the globe, the MUSE Creative Awards is a leading award program created to honor creative and design professionals for their excellence.

Marketing Technology News: MarTech Interview with Laura Taylor, CMO at Crayon