Hopin Acquires Boomset, Becoming an All-in-One Event Management Platform for Virtual, Hybrid and In-person Experiences
Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced that it has acquired the leader in onsite event solutions, Boomset. With this notable acquisition, Hopin will add premier onsite event tools to its deep multi-product offerings to become a truly holistic partner that enables anyone to plan, produce and share events whether hybrid, in-person or virtual.
Johnny Boufarhat, CEO and Founder of Hopin said: “The events industry has changed forever and event organizers need a seamless solution that includes virtual and onsite technology and services. With the addition of Boomset, we will allow our customers the ability to scale and analyse any type of event by capturing both virtual and in-person audiences and data together. I am extremely proud to welcome the incredible Boomset team to Hopin as well as partner with Boomset’s Founder and CEO Kerem Baran, whose attention to company culture is highly valued at Hopin.”
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“With our all-in-one platform, as well as more on the horizon for Hopin, we will continue on our mission to help people connect with the communities and conversations they care about whether in-person or online.”
Kerem Baran, CEO and Co-Founder of Boomset said: “Hopin has been transformational for virtual events and joining the organization will be powerful for our team and event organizers, particularly for the future of hybrid events. We believe an all-in-one platform, including Boomset’s seamless onsite event solutions, will deliver on Hopin and Boomset’s mutual mission to provide the best experience for our customers while continuing to scale at ‘Hopin speed.’”
With Boomset, Hopin will be a destination for onsite technology and services, including badges, self-service kiosks, and QR code check-in; access to innovative technology solutions like tracking management with RFID/UHF/NFC, and cashless payments; and meaningful data insights that include checkin/out data, session attendance, lead retrieval, and full event demographics.
With hybrid events expected to double in 2021 (PCMA), it is crucial event organizers have the tools they need to be successful. With its immersive virtual venue, Hopin helps organizers extend their reach around the globe, and now with Hopin’s new onsite capabilities, organizers will be able to produce interactive hybrid events that centralize offline and online audience analytics in a single dashboard to see substantial 360 degree insights that only an all-in-one platform like Hopin can provide.
“It has always been clear to us that hybrid events are extremely valuable for both organizers and attendees,” said Boufarhat. “With our all-in-one platform, as well as more on the horizon for Hopin, we will continue on our mission to help people connect with the communities and conversations they care about whether in-person or online.”
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In addition to Onsite services, event organizers seek out Hopin because of its multi-product platform, including:
- Virtual Venue helps create an immersive attendee experience for organizers to deliver powerful programs for digital audiences
- Studio allows hosts to leverage StreamYard’s innovative broadcast studio to easily produce professional and reliable live streams
- Event Marketing to seamlessly promote events to drive registrations and ticket sales
Since the beginning of 2020, Hopin has scaled from six to more than 660 employees in 45 countries and grown from a few hundred event creators to more than 100,000+ organizations with millions of attendees showing up each month. Since February of last year, Hopin has raised more than $565 million in Series A-C funding.
As part of its multi-product strategy, Hopin acquihired the mobile app development team from Topi in 2020 and acquired the video streaming company StreamYard, adding StreamYard’s 3.6 million video content creators to its base. In 2021, Hopin acquired video hosting provider Streamable as well as video technology company jamm.