Former Criteo Executive Will Lead Rapid Scaling of Holding Company and Key Independent Agency Partnerships
InMobi, a leading provider of marketing and monetization technologies, today announced that Joe Esposito has joined to lead the newly formed Agency Partnerships team, reporting to Greg Archibald, Senior Vice President of North America Media, to deepen the company’s relationships with top agencies across the North American region.
Marketing Technology News: MarTech Interview with David Grossman, CMO at Backstage
“InMobi is a pioneer for mobile and has crafted a depth of solutions and services I wish I had when I was developing bespoke client offerings on the agency side,” says Esposito. “I’m excited to help solve some of the challenges agencies face today by offering our partners the freedom of choice for how they tackle demand and supply-side innovation across industries.”
Esposito brings nearly 20 years of diversified digital marketing experience, including more than 10 years in various agency roles within WPP and Havas. Esposito cut his teeth in the location-based marketing world with a focus in digital-out-of-home, driving early days partnerships and adoption to launch the channel into programmatic.
Marketing Technology News: Free TON Releases Whitepaper, Outlining Vision for An Open…
Prior to joining InMobi, Esposito led agency partnerships at both Criteo and Rio SEO. At Criteo, his team was responsible for driving adoption of Criteo’s Retail Media Platform across 130+ total agencies following its early 2020 launch. At Rio SEO, a leading local marketing platform for enterprise brands, Esposito’s team focused on global agency and channel partner relationships, strengthening their position as a key leader in an ultra-crowded space.
“Joe has incredibly deep relationships and a strong ability to solidify a genuine value exchange with agency groups large and small,” says Archibald. “He is leading a critical effort for InMobi and I’m excited to work closely with him to expand our relationships with our agency partners across North America.”
Marketing Technology News: TEKLYNX Global Marketing Director Jenna Wagner Wins Supply…