The average customer may leave a website before completing a purchase, but this doesn’t necessarily equate to a lost sale. To help businesses capture leads, and transform those leads into sales, internet marketing company, fishbat, discusses 3 ways architecture companies can remarket to consumers.
For any business, the act of attracting a user to a website is half of the proverbial battle. While it’s important to generate website traffic, it’s equally important, if not more so, for visitors to perform on-site actions. Whether it’s clicking on a certain internal page, signing up for a newsletter, or completing an online transaction, a solid remarketing strategy is effective. Here are a few ways that architecture companies can successfully remarket to their audiences.
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Diverse Ad Sizes – For an architecture company to promote itself, ad space is essential. Furthermore, ads should be crafted with different sizes in mind. This will ensure that they’re optimized for numerous platforms. From Facebook to the average website, ads can be seen virtually anywhere, but they must be properly sized. When ads are properly sized, previous website visitors will be remarked to, whether they intend to make an immediate or future purpose.
Shopping Cart Engagement – Roughly seventy-five percent of all online shoppers abandon their shopping carts, failing to complete transactions. Shopping cart abandonment isn’t uncommon among architectural companies, but it’s important to realize that it’s possible to remarket to those shoppers. One way to remarket to them is email marketing. Email marketing can be used to reach out to users that placed items in their online shopping carts but failed to move forward. If users are reminded of the items they’ve saved, they’re more likely to complete their transactions.
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Promotional Discounts – To incentivize customers to spend money, provide them with the opportunity to save money. Promotional discounts are designed for guaranteeing that customers engage in business with certain companies, instead of their competition. BOGOs and free shipping are among the most popular examples of discounts that architectural companies can offer. These discounts encourage shoppers to spend money, which will lead to increased profits for the companies that offer those discounts
With these tactics, architectural companies and a New York SEO Agency will be able to successfully remarket to those that expressed interest in the company’s products and services. Not only that, but with the right information these businesses can determine who visited their websites in the past. This information can then be applied to remarketing efforts, keeping companies fresh in the minds of potential buyers. Not only does this strategy lead to further engagement from these users, but more importantly, sales that aid company growth.
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