LION & ORB Unveils PressList, the World’s First Listing Publicity Service for Real Estate

New service includes virtual tour with each campaign through iGUIDE partnership

Lion & Orb, a leading real estate public relations company, announced the launch of PressList, the world’s first listing publicity service to real estate agents and brokers. The new service will be available on April 30 in 10 markets across the United States.

PressList matches properties with interested media publishers. It combines Lion & Orb’s archived data, knowledge of real estate and media relationships across the globe to get homes in the news and in front of millions of home buyers and sellers. PressList leverages media opportunities to provide coverage for the best homes and agent stories in the market. Since 2015, Lion & Orb has provided listing publicity services for more than 250 agents in 25 markets surpassing $3 billion in home sales.

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“Right now the media is interested in how real estate is surviving, what agents and brokers are going through in the era of Coronavirus, while continuing to write about properties for their audiences.”  said Audie Chamberlain, founder and CEO of Lion & Orb. “PressList puts the agent and their listing at every reporter’s fingertips, our new service connects agents with home buyers and sellers and is a trusted, no-hassle way for the media to connect with real estate professionals.”

“Lion & Orb really moves the needle for our agents at Red Oak. said Vanessa Bergmark, CEO of Red Oak Realty. “Online marketing has become a complicated mess of services and websites. Lion & Orb gets our listings in front of the right consumers in an organic way and agents use it as a selling point in listing presentations.”

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PressList by Lion & Orb will launch in the following markets starting April 30, 2020.

• Denver, CO

• Charlotte, NC

• Pittsburgh, PA

• Los Angeles, CA

• San Diego, CA

• Oakland/SF, CA

• Hawaii

• New York

• Miami, FL

• Houston, TX

• San Jose, CA

• Boston, MA

For the launch, Lion & Orb partnered with iGuide, a Toronto-based start up with a proprietary camera and software that delivers the world’s most accurate floor plan measurements combined with a high resolution virtual tour. Together with iGuide, Lion & Orb will offer this service to agents included with all sign ups.

“Getting your listing in front of the highest amount of potential buyers is the most powerful way to impact the sale of a home,” said Michael Vervena, vice president of marketing for iGuide. “When you reach more buyers with Lion & Orb’s services, you bring exposure that delivers the best opportunities to your clients while showcasing yourself as the go-to agent expert.”

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Notable PressList campaigns include: 

Jenny Craig’s La Jolla beach property listed by Willis Allen Real Estate, Beach Boy Mike Love’s Rancho Santa Fe compound listed by Linda Sansone of Willis Allen, Neil Young’s Hawai’i estate listed by Carrie Nicholson of Hawai’i Life, and Hale ‘Ae Kai, the most expensive residential sale in Hawaii history, listed by Neal Norman of Hawai’i Life.

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