Locafy Acquires Citation Boost Technology to Further Bolster “Entity-Based” Local SEO Studio

• Locafy Rounds Out Product Suite by Exercising Option to Acquire Additional SEO Technologies from Jimmy Kelley Digital

• Citation Boost Technology to Deliver Complementary Local SEO Capabilities to Locafy Customers’ “Entity-Based” Local Pages

• Solution Undergoing Trials with Locafy-Owned Online Directories and External Partners; Broader Commercial Release Expected During the 2023 September Quarter

Locafy Limited, a globally recognized software-as-a-service technology company specializing in local search engine marketing, announced today that it has exercised an option from the August 2022 acquisition of Jimmy Kelley Digital to acquire additional SEO technology.

Citation Boost technologies will work in parallel with Locafy’s existing software suite to increase the online prominence of “local citations,” which are typically found as directory listings. In addition to its portfolio of local search technology solutions, Locafy also owns several online directories and has existing commercial agreements with several of the world’s largest citation management companies. These citation management companies collectively manage millions of business listings for their customers, many of which are published on Locafy’s online properties via Locafy’s Publishing API.

Locafy’s recently released “Trinity” platform included an upgrade to Locafy’s Publishing API, which now enables citation management companies to repurpose or extend the utility of their data to produce “entity-based” Local Pages through automation. Locafy’s Local Pages also contain all of Locafy’s key technology benefits, including their focus on local keyword search rankings and their scalability. As of today, Locafy publishes more than 3.5 million listings via the Publishing API from approximately 20 citation management companies across more than a dozen markets.

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“From when we first acquired Jimmy Kelley Digital in 2022, we have been keen to add this Citation Boost solution to our technology stack,” said Locafy CEO Gavin Burnett. “We believe that in an age where content is increasingly AI-generated, it is crucial for traditional business listings to reclaim their true value. Citation Boost can help major search engines be more confident that business listing content represents real businesses, particularly if this content is published via reputable citation management companies and online directories.

“We are confident that we have a promising market opportunity with this solution,” Mr. Burnett continued. “With millions of listings from our citation management partners already plugged into our technology platform, our partners are able to present their clients with a pre-built and market-ready Local Pages solution, populated with content derived from that client’s individual data. When Citation Boost is incorporated into Local Pages, the combined solution can help make end user business citations and websites more prominent in search for their targeted keywords and locations. We believe that this is an important win for all parties involved.”

Locafy’s Citation Boost and Local Pages solutions are progressing through trials with existing partners, so far displaying what the Company believes to be excellent results. Locafy expects to make this solution more widely available by the end of the 2023 September quarter, or Locafy’s fiscal Q1 2024.

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