Numerator, a data and tech company serving the market research industry, has announced the launch of Portfolio Insights. Portfolio Insights is designed to help manufacturers understand brand performance and growth opportunities based on how consumers enter into their portfolio of brands and evolve across products over time.
As brands invest in cultivating direct relationships with consumers, there is a growing opportunity to help those consumers progress across their entire brand portfolio. Portfolio Insights helps brands understand how consumers interact with brands across their products and categories.
Marketing Technology News: AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth
Portfolio Insights is also designed to provide early indicators of brand performance. This includes identifying emerging trends (through a Brand Radar feature). It also provides a rapid read on portfolio performance through consolidated dashboards and scorecards.
Key analysis and reporting capabilities include:
- Point of Entry – what happens before, during and after the initial entry into a category or brand
- Portfolio Engagement – how new and existing buyers navigate across a brand’s portfolio
- Portfolio Optimizer – which products or brands are attracting new households into a portfolio
- Brand Radar – which competitive products are experiencing unexpected growth or decline
Portfolio Insights is the latest addition to the Numerator Insights suite of offerings, which includes People Insights, Shopper Insights, Brand Insights and New Item Insights. Portfolio Insights covers all major CPG categories and is available through the Numerator Insights on-demand platform.
Marketing Technology News: MNI Targeted Media Introduces Proprietary Bookazine Cover Wrap Ad Format