Popfly, a platform and team of experts helping brands and creators work seamlessly together, has secured over $2 million in seed financing. Led by prominent investor Rand Currier, early significant investor in ShopMy and other high-growth startups, the round saw participation from early TikTok leaders and founders of Meridian Link, Right Side Up, and Farmers Business Network.

“Brand deals are just the start of the creator economy,” said Taylor Hoekstra, founder and CEO of Popfly. “The creator economy ecosystem spans fintech, global marketplaces and AI—each fueled by network effects. Popfly has already built the launchpad for new products and greater impact. We’re expanding our team and technology with this capital, resolved to completely upend how creator marketing is done.”

By combining the creator economy’s most experienced professionals with the power of intelligent campaigns, Popfly connects leading brands with sought-after creators for UGC partnerships, activations, sponsorships and more as marketing shifts toward experiential, high-impact campaigns. Trusted by the likes of Hey Dude, Camp Chef, Merrell, The North Face, ALPAKA and many others, Popfly delivers full-service solutions that simplify the lives of marketers and creators from around the world.

Marketing Technology News: Adobe Forecasts Record $240.8 Billion U.S. Holiday Season Online with Black Friday Growth to Outpace Cyber Monday

Creators Embrace Popfly by the Thousands

Global influencer Lilian Melchert, an early adopter of Popfly with over 9M followers, says, “Popfly is bridging the gap between creators and brands in a way that actually works. [Popfly] is not just a platform, it’s a way to connect, to create, to grow, to expand and of course attract opportunities that really align.”

Most brands have found it difficult to achieve both impact and cost efficiency in creator-driven marketing. But, when they successfully collaborate with creators who inherently understand what works on social, it becomes a superpower.

“Popfly has been one of the greatest marketing partners we’ve worked with,” says Kris Cody founder and CEO of high-performance outdoor apparel company, Paka Apparel. “Their approach to UGC and ambassadors has unlocked a new way for our brand’s story to be authentically shared.”

Marketing Technology News: MarTech Interview with Adam Brotman, Co-Founder and Co-Ceo @ Forum3

Collaborating With Popfly

User-generated content, particularly when it’s shot outdoors, consistently outperforms traditional influencer campaigns. However, it’s a serious undertaking to get it right. Brands, creators, agencies and software startups are working with Popfly to get results.