Business Wire’s NX feed will provide industry leaders with total control of press release posting process
Q4 Inc., a leading capital markets communications platform provider, and Business Wire, the global leader in press release distribution, today announced the proprietary integration of Business Wire’s patented NX distribution platform with the Q4 platform, allowing for straight-through processing and the preservation of Business Wire’s enhanced presentation, features and functionality.
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“Our unique integration with Business Wire ensures that no matter where a client’s press release is shared, from Yahoo! Finance to their IR website, it’s going to be identical and posted at the same time.”
For joint clients, this integration provides the accurate and consistent delivery of news to their investor relations (IR) website and corporate newsroom, with a stress-free, streamlined workflow. This integration means access to company news that is up-to-date, beautifully formatted, and includes engaging multimedia assets, serving to boost brand reputation, knowledge, and trust.
The integration offered by Business Wire and Q4 is unique in its ability to help deliver the consistent experience and timely information stakeholders have come to expect.
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Delivering investor relations websites to over 60% of the Dow and over 50% of the S&P 500, Q4 embraces the fact that investor relations websites are viewed as investors’ most trusted source of information. “We know how essential it is to deliver accurate, real-time news to investors through the company’s IR website. Being a trusted and primary source of information, it’s important that any updates are delivered in real-time and are identical in content and presentation with all other end-points of distribution,” said Darrell Heaps, CEO of Q4. “Our unique integration with Business Wire ensures that no matter where a client’s press release is shared, from Yahoo! Finance to their IR website, it’s going to be identical and posted at the same time.”
“We are extremely proud of the unique capabilities of Business Wire’s NX platform and our integration with Q4 websites to offer our joint clients an industry-leading experience,” said Geff Scott, Business Wire CEO. “Customer feedback identifies the need for the display and formatting of press releases to remain as consistent as possible on owned sites. The direct integration with Q4 will preserve as-disseminated formatting, feature impactful and engaging multimedia content, reduce the need for manual intervention and ensure seamless delivery of news, particularly during high-stress times.”
Today’s announcement demonstrates a continued collaboration between Q4 and Business Wire and supports the overarching goal of helping customers streamline their workflow while connecting seamlessly with audiences.
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