RallyUp, a leading virtual fundraising platform, today announced the launch of its new Virtual and Hybrid Events solution, designed specifically for fundraising that lets organizers handle ticketing, livestreaming, donations, and more – all in one seamless, interactive solution suite.

As digitization continues to change everything about how people work, live, and interact on a daily basis, there has been a paradigm shift in how giving takes place, with younger generations now increasingly interested in micro-philanthropy. While individual donation amounts may be getting smaller – cause-based awareness, mobilization, and the sheer volume of donations are rising. However, without the tools and technology to capitalize on this shift, organizations will miss out on a new audience of donors.

Marketing Technology News: Project Information Management Technology Leader Newforma Names Ripley PR Agency of Record

“The traditional in-person gala is still important in the context of fundraising, but it’s not where the majority of giving is happening today. Today’s donors are part of a new hybrid world, where offline and online meet, and they want to be able to participate in giving events with the same flexibility they approach the rest of their lives,” said Steve Bernat, CEO, RallyUp. “But this changing face of fundraising wouldn’t be possible without technology to improve the giving experience. If organizers don’t adopt new solutions now, they’ll lose significant opportunities to raise more money in this shifting world, and may even risk losing their donor audience altogether.”

Until now, event organizers have been forced to juggle disparate fundraising solutions for ticketing, livestreaming, donations, and more if they wanted to capitalize on the virtual or hybrid event experience. Organizers often lose days or weeks trying to evaluate the right apps and services they hope will appeal to donors. During a live event, however, it’s chaotic to stitch mismatched solutions together, both for showrunners and for donors. With RallyUp’s Virtual and Hybrid Events solution, non-profit staff and volunteers can free up more time for other important activities in support of their cause.

“At Project Koru’s signature event, Kiteboard 4 Cancer, we rely on the generosity of our donors to help young adult cancer survivors find healing through community and the outdoors.  Unfortunately, the pandemic has made it more challenging than ever for people to meaningfully participate in our cause,” said Beth Peck, Executive Director of Project Koru, and a RallyUp customer. “While the future of charity events is still taking shape in this new hybrid world, we’re excited to use RallyUp’s new livestreaming platform to grow our fundraisers and engage new donors from all over the world.”

Marketing Technology News: Top Five U.S. Bank Accelerates Hardware Order to Fast-Track Deployment of Intellicheck’s In-Branch…