Shandong Airlines Selects Sabre to Drive Intelligent Retailing in China and Across Asia

Sabre Corporation, the leading technology provider to the global travel industry, announced that China-based carrier Shandong Airlines is the latest to select several intelligent retailing solutions from the Sabre Commercial Platform. Under this agreement, Shandong Airlines will leverage Sabre AirVision Schedule Manager and Sabre AirVision Fares Manager to drive revenue optimization and accelerate how the airline competes in the Asian market.

“As Shandong Airlines continues to evolve to cater to the growing needs of travelers in and around China, we recognize the value of onboarding innovative technology solutions from leading technology providers like Sabre to bolster our commercial management capabilities. The intelligent solutions the Sabre Commercial Platform has to offer will fuel our business strategy and help to set ourselves apart in the highly competitive environment in which we operate,” said a spokesperson from Shandong Airlines.

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Shandong Airlines has a vast network of domestic and international routes across the Asia Pacific region. With the implementation of Sabre’s innovative commercial planning solutions, Shandong Airlines will drive revenue maximization, significantly improve its efficiency by reducing the amount of manual processes, and intelligently optimize operations from a schedule planning and fare management perspective. Schedule Manager will empower schedule planners to be more confident by generating intelligent insights, enhancing management reporting capabilities and improving analytics. Moreover, the adoption of Fares Manager will allow the carrier to monitor and change their fares quickly and efficiently, making fare filing much easier and accurate. Sabre’s cutting-edge technology will also help Shandong Airlines with the efficient management of private contracts and help to generate tangible business intelligence to significantly improve the airline’s revenue pipeline.

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“Sabre is a global company that prides itself on offering a localized approach to its customers. With support from our team based in Shanghai, we are well positioned to drive China’s thriving aviation industry, already providing cutting-edge solutions and services to more than 30 of the country’s top carriers,” said Dasha Kuksenko, vice president & regional general manager, North Asia, Travel Solutions. “We’ve acquired exceptional knowledge about China, its unique needs, and the significant opportunity for airlines to optimize revenue potential, and we are focused on supporting all carriers as they continue on their growth trajectory. Sabre is pleased to be a strategic technology partner to Shandong Airlines as it continues to expand its footprint across the region,” she added.

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