Ease and Convenience of Conversational Car Servicing Drives Increased Customer Satisfaction and Volume of Repair Orders
LivePerson Automotive, a division of global conversational commerce solutions provider LivePerson, Inc., has launched Conversational Car Servicing for Angela Krause Family Ford, driving increases in repair order volume, job approvals, and customer satisfaction.
While the average dealership processes about 9,000 repair orders a year (according to Car Biz Today), Angela Krause Family Ford processes over 28,000. Tripling the average volume became possible through Angela Krause’s implementation of LivePerson Automotive’s simple, intelligent messaging platform Service Connect, which lets consumers text with the dealership throughout the entire car servicing lifecycle — from scheduling to pickup.
Angela Krause instantly saw improved customer satisfaction after enabling SMS service texting through Service Connect, which allows the dealership to message with customers to:
- Send photos and videos to enable faster work approvals
- Send vehicle pickup notifications
- Automate appointment and maintenance reminders
- Initiate real-time mobile payments
- Extend promotional offers for vehicle appraisals
- Greatly reduce inbound call volume by allowing customers to communicate in their preferred text messaging channel
Marketing Technology News: Jordan Cohen Joins North 6th Agency as Chief Marketing Officer
“Looking at the sheer volume of phone calls coming in, we as dealers have come to realize we’ve got to have a better way of communicating with customers,” said Angela Krause general manager Zach Krause.
In a single month, Angela Krause sent 250 appointment reminders via Service Connect, which the majority of people confirmed simply by replying “yes” via text. The silver lining to the 15 cancellations Angela Krause received was that the dealership could easily rebook those time slots, maximizing confirmed service appointments and revenue. The transition to messaging simultaneously led to a decrease in phone call volume and an increase in show rates and job approvals.
Marketing Technology News: Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results
“Conversational Car Servicing™ is the new and improved way for dealerships to engage customers who hate playing phone tag and being placed on hold,” said Avi Kedmi, executive vice president, Commercial Business Group at LivePerson. “We’re proud to help Angela Krause drive outstanding results and build lifetime value with their customers in the messaging channels they use to communicate with their family and friends every day.”
Marketing Technology News: Stylitics Selected for Lafayette Plug and Play Technology Accelerator