“We’re proud to be the Web3 platform for SSC Napoli’s entry into the metaverse”

To celebrate the announcement, SSC Napoli will launch its first series of virtual pop-ups – the SSC Napoli Official Metaverse Store – within several user generated experiences in The Sandbox. Different players from the SSC Napoli team, including Leonardo Spinazzola, Frank Zambo Anguissa, Amir Rrahmani, and Matteo Politano, will guide players through each pop-up. By visiting all four pop-ups, fans will also have the opportunity to enter for a chance to win tickets to SCC Napoli home games, signed merchandise, virtual Napoli apparel, and more.

Marketing Technology News: MarTech Interview with Stacy Bohrer, VP of Buyer Development (North America) @ OpenX

“We are incredibly excited to enter the metaverse with The Sandbox,” said Tommaso Bianchini, Chief Revenue Officer of the Club. “This venture represents a significant milestone for SSC Napoli as we continue to innovate and find new ways to connect with our fans. Our goal is to expand our global fan base more and more, and the partnership with The Sandbox seeks to use the tools of – and speak the same language as – the new generations of fans we want to engage through the virtual world, so as to create ever closer connections with supporters in every continent. The SSC Napoli Official Metaverse Store will be a revolutionary platform for our supporters to experience the club in an entirely new dimension.”

“We’re proud to be the Web3 platform for SSC Napoli’s entry into the metaverse,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “This partnership significantly expands the experiences available in The Sandbox for sports fans, including new and current players, creators, and builders. By introducing a new vertical of entertainment and co-experience through sports, The Sandbox is becoming a premier destination where fans can connect, celebrate their fandom with fellow supporters, and engage with their favorite teams in immersive and meaningful ways.”

Marketing Technology News: Biggest MarTech Moments That Defined The Start of 2024

The partnership kicks off during Coppa Italia, the annual domestic cup of Italian football, and will continue throughout the season with more exciting announcements and rewards to come. Additionally, throughout the 2024-2025 season, The Sandbox will be featured at SSC Napoli home games across the various screens on and around the pitch.