Total Expert and FinLocker Partner to Help Financial Institutions Provide a Personalized Path to Homeownership
With Total Expert driving relationship engagement, FinLocker enables consumers to achieve goals through personalized communication from their financial institutions
Total Expert, the customer experience platform purpose-built for modern financial institutions, and FinLocker, a leading next-generation, consumer-permissioned personal financial fitness platform, announced a partnership to provide the customers of modern financial institutions with a personalized path to homeownership and other important financial milestones.
Marketing Technology News: AX Semantics Wins Gold for Best Business Technology Solution – AI and Machine Learning in the…
Combining the technology of Total Expert and FinLocker empowers financial institutions to deliver data-backed, personalized communication to their customers on topics such as credit monitoring, budgeting, the mortgage process, and homeownership readiness. As FinLocker analyzes and aggregates consumers’ financial information in one place, Total Expert’s Journey functionality drives customized engagement at critical consumer touchpoints.
“With FinLocker and Total Expert, modern financial institutions can help customers find their financial footing, so they can achieve important goals like improving their credit score, paying off debt, buying a home, and preparing for retirement,” said Brian Vieaux, president of FinLocker. “By leveraging Total Expert’s dynamic engagement tools, we’ve amplified our in-app user experience while making it easier for banks, lenders, and credit unions to help their customers lead healthy financial lives.”
Marketing Technology News: MarTech Interview with Ajay Khanna, Chief Marketing Officer at Explorium
A powerhouse executive team of Vieaux, Henry Cason, CEO of FinLocker, and Joe Welu, founder and CEO of Total Expert, spearheaded the partnership under the objective of helping customers achieve financial well-being while financial institutions deepen customer relationships.
“In their mission to help people prioritize financial wellness, FinLocker created the perfect environment for our Journey functionality to provide tremendous value,” said Welu. “With help from automated, personalized communication from their trusted financial networks, customers can stay engaged with a full view of their financial lives and make the right decisions toward their goals.”
Marketing Technology News: The Big Mistakes Brands Are Making With Influencer Campaigns