Tripadvisor Launches Worldwide Initiative to Enable Diners and Travelers to Help Local Communities Impacted by COVID-19 Crisis
– Tripadvisor makes it easy to purchase gift cards and discover delivery and takeout services to support local restaurants
– The Tripadvisor Foundation is committing $1 million to support organizations serving the most vulnerable populations around the world in response to COVID-19.
– Communities can generate support for impacted hourly and front line restaurants workers by sharing their love of a favorite restaurant on social media, which will trigger up to $150,000 in match-for-action donations contributed by the Tripadvisor Foundation to World Central Kitchen and the Restaurant Workers’ Community Foundation
Tripadvisor, the world’s largest travel platform, launched the first of several initiatives to provide immediate economic support to our local communities, enabling diners and travelers to assist in the long term recovery of travel and hospitality businesses impacted by the COVID-19 pandemic.
Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record
“Tripadvisor has always been a platform where humans help other humans by generously sharing their experiences (both good and bad) so that the next person, a complete stranger, can benefit. In a time of incredible uncertainty, the very vibrancy and diversity that inspires people to travel is at risk. The local businesses, and people who work at them, hold the keys to the culture we all desire to feel a part of — both as locals and travelers. That deep connection to a sense of place, even if only for a long weekend, is in the hands and hearts of so many people who need support right now. Small actions like buying a gift card, ordering take-out, or leaving a review can make a difference. And today, the world needs each other,” said Lindsay Nelson, Chief Experience and Brand Officer at Tripadvisor.
There are 5 million hospitality businesses on Tripadvisor that need help. Gift card purchases, in particular, serve as much needed microloans to help operators pay their rent, continue to pay employees and fund benefits like healthcare, as well as fund other critical expenses. Tripadvisor is making it easier to purchase gift cards and identity restaurants that are still open for takeout and delivery.
Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer
Tripadvisor is also calling on members to write reviews and create guides that highlight favorite restaurants, bars and cafes. These small gestures of support make a meaningful business impact. The rank of a business on Tripadvisor is based on the quantity, quality and recency of reviews, with a recent Cornell Study finding that as the number of reviews increase, the ratings in these reviews tend to be more positive.
The Tripadvisor Foundation is committing $1 Million to support organizations serving the most vulnerable populations around the world in response to COVID-19. Initially, within the hospitality sector, the Foundation will contribute $1 (up to $150,000 USD) for each Tripadvisor review posted or shares of the #LoveYourLocal hashtag on public Twitter, Facebook or Instagram accounts. Proceeds will go to two organizations helping impacted restaurant and front line workers: World Central Kitchen and The Restaurant Workers’ Community Foundation. See more details below on ways to participate.
“With guidance from governments being updated frequently, there is a risk that customers won’t be able to keep up with the right information about which businesses are open for delivery. That is why we’re rolling out these features — for free — to make it easier for restaurant owners and operators to highlight the latest information about their business, the options they can still provide to their customers, and encourage gift card purchases,” said Bertrand Jelensperger, Senior Vice President, Restaurants at TripAdvisor and CEO of TheFork. “If everyone who can afford it ordered one gift card or a meal for delivery, that income could make all the difference in helping the local restaurant they love pay its bills and its staff during this period.”
Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel