UpContent and Zest Partner to Expand Customer’s Growth Through Content Curation

Leading Personal and Enterprise Platforms, Zest and UpContent, Integrate to Offer the Best of Community and AI-led Content Curation Strategies

With over 70 million new articles written each month, and 27 million shared digitally each day (Brandwatch), marketers, influencers and thought leaders need help to cut through the noise and curate quality content.

Two companies, Zest and UpContent, each of which have developed leading solutions to address this challenge are partnering to make it even easier for their communities to source top content.  Zest taps into the collective wisdom of its community to support marketers’ professional development worldwide. UpContent empowers brands to build trust, deepen relationships and drive revenue by delivering content to internal and external audiences.

Marketing Technology News: SoloSegment Announces Acquisition of Thematically’s Industry-Leading AI-Powered Discover Platform

“Our customers value bringing only the ‘best’ content to their audiences. Removing the friction between our customers’ article review efforts for personal versus organizational development facilitates an even more enjoyable experience within UpContent,” said Scott Rogerson, CEO of UpContent about the partnership.

Starting today, a badge will identify Zest-approved content appearing on UpContent.

Marketing Technology News: Comscore Sees Notable Rise in Streaming Usage

New filter and source selection features will enable UpContent customers to surface only Zest-approved content when searching for articles or to feed their Collections.

“Helping marketers filter out low-quality content has always been part of Zest’s mission,” said Idan Yalovich, Co-founder and CEO of Zest. “With this partnership, we can help individuals support the development of their organization and themselves while also rewarding those publishers who create great content with even greater reach.”

Marketing Technology News: TCS Named a Leader in 2020 Gartner Magic Quadrant for Managed Workplace Services, Asia/Pacific