UserTesting and Startup Grind Scotland Join Forces to Discuss Importance of Empathetic Leadership

Renowned Silicon Valley SaaS technology leader discusses the value of empathy for business leaders to members of Scotland’s growing technology community in Edinburgh

UserTesting, a leader in video-based human insight, today announced that UserTesting CEO Andy MacMillan will be joining host Nick Murray, Co-Director Startup Grind Scotland and Strategic Partnerships Manager, Metanomic, for a discussion focused on topics that include empathy in leadership, and what makes Edinburgh an ideal location as a European headquarters for technology companies. This event is taking place on Thursday, August 4, at UserTesting’s European headquarters in Edinburgh.

“Selecting Edinburgh was the right choice for UserTesting’s European headquarters, and we are excited to be a part of this event, highlighting the value we have found in establishing offices here”

Attendees also can hear what Scotland can learn from Silicon Valley’s mindset, the value of customer insights in helping to drive business decisions during challenging economic periods, and lessons learned from rapidly growing a SaaS company through an IPO.

Marketing Technology News: beaconsmind AG: Giulia Sattin Appointed as CFO of beaconsmind AG

Discussion Details:

• Date: Thursday, August 4, 2022
• Time: 6:00 p.m. to 9:00 p.m., BST
• Location: UserTesting EMEA Headquarters, 2nd Floor, 7 Exchange Crescent, Edinburgh, EH3 8AN
• Cost: 6 GBP public, Free for UserTesting team members (prior registration required)
• Speakers:
• Andy MacMillan, CEO of UserTesting
• Nick Murray, Host and Co-Director Startup Grind Scotland

“Community gatherings with globally-proven industry experts are critical to developing Scotland’s entrepreneurial ecosystem,” said Nick Murray, Co-Director of Startup Grind Scotland. “Our first interview with Andy in Silicon Valley this April was a significant mindset shift for the 20 Scottish founders we took to the entrepreneurship mecca. With the Scottish Government announcing Scotland’s Tech Scaler Hubs this month, now is the perfect time to look internationally to find best practices and learn from those who have been there before. This interview will broaden the horizons of what’s possible for Scottish businesses through the eyes of someone who has had incredible success in scaling a SAAS business to a global entity.”

“Selecting Edinburgh was the right choice for UserTesting’s European headquarters, and we are excited to be a part of this event, highlighting the value we have found in establishing offices here,” said Andy MacMillan, CEO of UserTesting. “UserTesting is proud to support Edinburgh’s, and Scotland’s, growing technology scene. There are great opportunities for companies in Scotland, due to the local education system, partnership opportunities with local government agencies, and the local talent, which is what global technology companies are looking for today.”

Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll